Jamie Allebach Chief Executive & Creative Officer
In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.
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Blog
Jamie Allebach Chief Executive & Creative Officer
It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.
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Jamie Allebach Chief Executive & Creative Officer
As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.
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Jamie Allebach Chief Executive & Creative Officer
You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?
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Jamie Allebach Chief Executive & Creative Officer
In 2015, television remains the most results-successful advertising medium, according to new research conducted by marketing-analytics company MarketShare (Download full report). From 2009 to 2014, TV beat digital and offline channels in driving sales and new business for major advertisers.
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Jamie Allebach Chief Executive & Creative Officer
Well, it’s official — YouTube is now a legitimate challenger as the entertainment channel of choice for the youth demographic. Need proof? Look no further than Forbes.com’s just-breaking list of 2015’s ten highest-paid YouTube stars.
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Jamie Allebach Chief Executive & Creative Officer
There are many tasty reasons why food is such a popular visual on Instagram. Let’s be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes you wanna take a bite!
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Jamie Allebach Chief Executive & Creative Officer
For some time now, Pinterest has been in the enviable position of being the #1 social platform that consumers go to when planning long-term purchases. Of course, being #1 and having the ability to monetize it are two entirely different things.
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