Identify key concerns to be addressed
Industry and current market data
Assess hurdles and opportunities
What? Where? Why?
How is success currently defined, monitored, measured?
Growth, budget, timeline
Sales, Marketing, Advertising
Identify approach and actions needed to develop a marketing plan
Utilize data to determine market strategy and segmentation
Segmentation based on geo, demo and behavioral attributes
Identification and selection of media based on objectives
Project strategy based on known factors and data
Distinction from competitors and placement in market
Visual, verbal and emotional attributes
Align creative with market, target, and media strategy
Use consumer testing to confirm communication success
Alignment with marketing plan
Identify key check-in and reporting times
Utilize sales and media results to rate campaign performance
Monitor and adjust campaign to maximize effectiveness and efficiency
Update campaign based on results
Provide full wrap-up on campaign results
Drive awareness among a targeted group of consumers.
Consumers who have engaged with media: likes, comments, shares, views, or active searches.
Consumers who have showed interest, beyond basic engagement: intent to purchase or learn more about brand.
Conversion to owned assets, coupon redemption, or direct sales.
Appetite appeal has two fundamental driving sources: Science and Art.
- Metabolic need to eat
- The senses that create our cravings and desire for food
- The brain's reward system
- We eat with our eyes, ears, and imagination long before we taste
- Mimic the experience of real life
- Emotion and senses
- Visual art and Word art
Understanding the lifestyle and behavior of your brand's consumers:
- Who they are
- What they like, think, do, and believe
- Where they go
- When and Why they do certain things
- How they act, live, respond, and shop for groceries
Complete understanding of latest print production and best practices
Management of entire creative process
High appetite appeal photography
FDA and USDA food packaging label expertise
There is a strong crossover these days between social, digital, and PR. Our philosophy on public relations is that an effective plan needs to be integrated and work in tandem with your overall marketing plan.
True PR will effectively and proactively manage the flow of information between your organization and your consumers, clients, employees, customers, and the general public. We facilitate and manage the media, not allowing the media to manage your organization. Public relations initiatives focus on exposure in credible third-party outlets, offering a third-party legitimacy.
Creative work sessions for new product discovery and ideation.
Top ideas are developed into working ideas - names, basic descriptions, and photography.
Consumer Concept Test
Online testing to see which ideas resonate the most with consumers.
Product formulations, flavor profiles, ingredients, packaging options, and other aspects of development.
Consumer sensory testing, usage, price elasticity, and other consumer insights are key fectors at this stage of innovation.
Ready for launch.