Category: <span>Blog</span>

Storytelling in Food Marketing

How To Sell Your Product With A Story

Izzy Gisondi Social Marketing Strategist

Think about a lemonade stand. Have you ever bought some just because a kid was selling it? Now imagine that same lemonade being sold by a random adult on the sidewalk. Would you feel just as compelled to stop? Probably not.

Why? Because a kid selling lemonade tells a story. They wanted to make money, asked their parents, and set up camp. It tells a story of a kid who had a dream and did it.

Storytelling in food marketing works, and it’s more important than ever.

Let’s dive into why storytelling resonates so deeply in food marketing and how brands can use it to build loyalty, trust, and emotional connection.

How Full is Your New Product Pipeline?

Jamie Allebach Chief Executive & Creative Officer

Are you currently launching innovative, new products for your food or beverage brand? Do you have ideas in the pipeline for the next 2-3 years? If not, you are already behind.

New product innovation is key to the success of every brand. If you’re simply relying on your current product offering for the future of your brand—then you don’t have a sustainable growth model.

Reviving Legacy Brands

Jamie Allebach Chief Executive & Creative Officer

Feelin’ a little tired and old? A little dated, perhaps? Do you feel like the young people aren’t giving you the attention you’ve earned and deserve? Nobody seems to care about you anymore. All that’s left to talk about are the “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

If you [do not] build it, they will [not] come

Bob Hunsberger Associate Creative Director

It’s almost 2025; social media has been around for the better part of two decades. At this point, there are only two possible reasons that your brand isn’t prioritizing a social strategy:

The Current Landscape of Food Advertising: Key Strategies for Brands

Aksa Asgher Digital Advertising Manager
Allebach Communications

In today’s dynamic food advertising environment, brands must innovate to connect with consumers and stand out. Digital media has eclipsed traditional platforms, offering targeted and measurable advertising options. To thrive, brands must leverage these opportunities effectively.

5 Foodservice Marketing Strategies

Jamie Allebach Chief Executive & Creative Officer

Foodservice products represent a uniquely complex challenge for food and beverage marketers. Far more complicated than CPG food marketing, and far too many companies leaving the fate of their foodservice success solely in the hands of their sales team.

While sales teams and distributors play a crucial role in the success of any brand, those efforts must work in tandem with a solid marketing and brand program.

The Brand Loyalty Illusion

Jamie Allebach Chief Executive & Creative Officer

“I vow to remain faithful to your brand…” said no consumer ever.

The great brand loyalty debate has been raging amongst CPG food marketers for years. Many modern marketers are suggesting that consumers are no longer brand loyal; they’re ready to throw in with a cheaper private label or a flashy, emerging brand at a moment’s notice. And while this may be true, I’d argue that it’s certainly not new. “Brand Loyalty” has always been more fiction than fact — a buzzwordy, mythological pipe dream that overzealous marketers sell to their clients.

Adapting to Rising Food Prices: How Consumers Shop and Brands Must Respond

Todd Bergey President

In today’s supermarkets, consumers are faced with a significant challenge that impacts their experience in every aisle: rising food prices. With this surge in costs, shoppers are reevaluating their purchasing habits, considering both necessity and value with each item they pull off the shelves.