You walk into the grocery store to buy eggs. You leave with chips, gum, a new flavor of seltzer, and a $7 chocolate bar you didn’t know you needed. Sound familiar?
That’s impulse buying in action, and it happens every single day. In today’s fast-paced world of ever-changing trends, food products have only seconds to catch a shopper’s attention. That’s where shelf appeal becomes your silent salesperson. Let’s break down how to stop consumers in their tracks and turn browsers into buyers.