Are you currently launching innovative, new products for your food or beverage brand? Do you have ideas in the pipeline for the next 6 months? The next year or two or three?
New product innovation is key to the success of every brand. If you’re simply relying on your current product offering for the future of your brand—then you don’t have a sustainable growth model.
Many CPG food brands are continuing to see record sales growth. However, there are many questions that accompany this growth…How long will this growth continue? When will this spike start trending down? Should we increase capacity? How can we reach and retain the new households that have purchased our brand—some for the first time? Will we see sustained growth? If so, what will it be…2%, 5%, 10% or more?
“Consumers are currently purchasing my brand 5 times. If I could increase their buy rate to 6, I could grow sales by…” I’ve heard this theory/thought-process a thousand times. And the fact of the matter is—it doesn’t work. If your goal is to grow your brand, this strategy will never get you there.
Read more…
Due to the current COVID-19 crisis, food and beverage companies are having to navigate unchartered waters when it comes to sourcing raw materials, workforce sustainability, retailer demand, consumer consumption, and overall brand management. Read more…
The coronavirus has infected every aspect of our lives. Our loved ones, small businesses, our global economies, governments, and our entire online discourse. People are on edge and exhausted, but they can’t look away from the screen. Updates are constant and confusing. Misinformation is everywhere. Some companies are cutting hours, some are going out of business, and others can’t keep up with demand as their products literally fly off the shelves from panic purchases.
Feelin’ tired and old? The kids aren’t making time for you. Nobody cares about you anymore. All that’s left to talk about are your “old” glory days?
You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.
No, that’s not a typo – Incogmeato’s a clever new brand name for a new line of plant-based burgers, brats and Italian sausage poised to begin hitting backyard grills across America during the next few months, just in time for prime grilling season. As the name suggests, the goal for the products was that they be indistinguishable from their traditional meat-based counterparts.
Read more…
We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
Read more…
There’s lots of great things happening in the world of food. Innovation is at an all-time high. Brands are working hard to clean-up their labels and ingredients. Sustainability is top-of-mind. And, better-for-you, healthier foods continue to grow.
A look into what brands have done and can do on the new video platform
