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Reviving Legacy Brands

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Feelin’ a little tired and old? A little dated, perhaps? Do you feel like the young people aren’t giving you the attention you’ve earned and deserve? Nobody seems to care about you anymore. All that’s left to talk about are the “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

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If you [do not] build it, they will [not] come

Bob Hunsberger
Bob Hunsberger Associate Creative Director

It’s almost 2025; social media has been around for the better part of two decades. At this point, there are only two possible reasons that your brand isn’t prioritizing a social strategy:

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The Current Landscape of Food Advertising: Key Strategies for Brands

Aksa Asgher
Aksa Asgher Digital Advertising Manager
Allebach Communications

In today’s dynamic food advertising environment, brands must innovate to connect with consumers and stand out. Digital media has eclipsed traditional platforms, offering targeted and measurable advertising options. To thrive, brands must leverage these opportunities effectively.

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5 Foodservice Marketing Strategies

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Foodservice products represent a uniquely complex challenge for food and beverage marketers. Far more complicated than CPG food marketing, and far too many companies leaving the fate of their foodservice success solely in the hands of their sales team.

While sales teams and distributors play a crucial role in the success of any brand, those efforts must work in tandem with a solid marketing and brand program.

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The Brand Loyalty Illusion

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

“I vow to remain faithful to your brand…” said no consumer ever.

The great brand loyalty debate has been raging amongst CPG food marketers for years. Many modern marketers are suggesting that consumers are no longer brand loyal; they’re ready to throw in with a cheaper private label or a flashy, emerging brand at a moment’s notice. And while this may be true, I’d argue that it’s certainly not new. “Brand Loyalty” has always been more fiction than fact — a buzzwordy, mythological pipe dream that overzealous marketers sell to their clients.

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Streaming Success for Food Brands

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Is your brand ready to make a splash in the OTT stream?

OTT (over-the-top) advertising bypasses traditional cable and broadcast platforms to deliver ads via streaming services, and it has quickly become one of the hottest and most effective mediums for food brands to communicate with consumers. It has made TV accessible to brands of all sizes and offers the ability to dial-in your targeting to new levels of precision.
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The Art & Science Of Appetite Appeal

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Have you ever noticed when you see a thick, juicy steak sizzling in a butter-soaked pan with fresh herbs, you find yourself craving LongHorn or Outback Steakhouse for dinner? Or when a halftime ad shows a crisp amber spout of beer being poured into a chilled pint glass, you’re grabbing a tall, cold one from the fridge before the second half kicks off? Consumers can fight off those mouthwatering urges once or twice, but, eventually, you will give in to that appetite appeal.
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