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February 4, 2019

Leveraging Social Advertising for CPG Food & Beverage Brands

Nathan Bachynski
Nathan Bachynski Digital Marketing Coordinator

How much time do you spend on social media each day? 5 minutes, 10 minutes—some, even couple hours. Just think about that, then think about how there are currently over 3 billion social media users and that 69% of US citizens use some type of social media. To put that into perspective, that’s roughly 225 million pairs of eyeballs that could potentially be seeing and spending time with your brand!
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January 29, 2019

The Social Media Food Phenomenon

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.

So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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January 22, 2019

The Advertising Benefits of Branded Reaction GIFs

Nathan Allebach
Nathan Allebach Social Media Manager

Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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November 3, 2018

Frozen in Time

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Want to win in the frozen aisle?
Be dull.

During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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October 15, 2018

Time To Man-Up!

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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October 10, 2018

The Art Of Seduction

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Love is cheap. Desire sells products.

Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
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September 20, 2018

Aligning Sales & Marketing

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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September 18, 2018

5 New Consumer Purchase Triggers

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
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August 30, 2018

Innovate or Die

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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