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November 3, 2018

Frozen in Time

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Want to win in the frozen aisle?
Be dull.

During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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October 15, 2018

Time To Man-Up!

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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October 10, 2018

The Art Of Seduction

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Love is cheap. Desire sells products.

Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
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September 20, 2018

Aligning Sales & Marketing

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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September 18, 2018

5 New Consumer Purchase Triggers

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
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August 30, 2018

Innovate or Die

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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June 29, 2018

Are You Dateable?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

No, seriously—would you date your brand? Humans are designed for personal interaction with each other. Basic attraction, compatibility, and the desire for relationships are what draw us together.
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June 24, 2018

How To Break The Fourth Wall On Social Media

Nathan Allebach
Nathan Allebach Social Media Manager

A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
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