Open Menu
September 20, 2018

Aligning Sales & Marketing

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
Read more…

September 18, 2018

5 New Consumer Purchase Triggers

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
Read more…

August 30, 2018

Innovate or Die

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
Read more…

June 29, 2018

Are You Dateable?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

No, seriously—would you date your brand? Humans are designed for personal interaction with each other. Basic attraction, compatibility, and the desire for relationships are what draw us together.
Read more…

June 24, 2018

How To Break The Fourth Wall On Social Media

Nathan Allebach
Nathan Allebach Social Media Manager

A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
Read more…

May 15, 2018

Want Brand Loyalty? Target Millennial Parents.

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

According to popular belief (and many old studies), millennials are not particularly brand loyal, with theories ranging from low attention spans to price-sensitivity due to lower income levels as being the cause. However, according to a new study just released by the National Retail Federation, all that begins to change once millennials become parents themselves and start shopping for their own families.
Read more…

April 30, 2018

The Death Of Demographics

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

“Our target audience is women, ages 25-54!”

For decades CPG food and beverage brands have used this key demographic targeting the primary, kingpin shopper of every household. So, why change? After all, women still do all the shopping, right? Sounds kinda stupid when you say it out loud.
Read more…

April 19, 2018

Creating Engaging Social Content

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I wrote an article about 5 years ago about how “Likes” are good, “Comments” are great, but “Sharing” is GOLD! Although social media has radically changed over the past few years, some of this thought process still remains relevant. Yes, engagement has changed, but it’s still key to success.
Read more…

March 23, 2018

Is Your Brand Worth Talking About

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Food and beverage brand managers often dream of the idea that consumers are having wonderful conversations about their brand. That people everywhere are sharing the good news of the glory of their brand. Telling all their friends. Sharing on social media. Talking to strangers in the supermarket.
Read more…