Blog – Page 2 – Allebach Communications

Is Big-Brand CPG Dominance Over?

Scott Cooter Creative Director / Senior Copywriter

The new IRI New Product Pacesetters report is out. And although their findings indicate mass market is still in decline overall, it seems that smartly targeted markets are growing. And that has more to do with how accurately the opportunity has been forecast than the size (and depth of the pockets) of the company bringing it to market. Small Companies (annual sales under $1 billion) are doing a better job of understanding how consumer wants and buying practices are evolving, targeting an opportunity, then moving quickly to deliver the right product to the right audience at the right time.
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Does Social Responsibility Sell?

Scott Cooter Creative Director / Senior Copywriter

Can social responsibility truly build sales for your brand? In a word, YES.
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Hello…Is Your Brand There?

Jamie Allebach Chief Executive & Creative Officer

When consumers are looking…is your CPG food or beverage brand anywhere to be found?

In order to be found, you have to occupy space in two places: 1) in the minds of consumers, and 2) on the shelf at retail.
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6 Ways To Cut Through Inundation With Distinct Content

Nathan Allebach Social Media Manager

Everyone is trying to do everything with their brands these days. There’s so much content competing for clicks and attention real estate every moment of every day in every category. Competition is inevitable. Inundation is everywhere. So what can we do about it? Read more…

The Death Spiral of Price Promotions

Jamie Allebach Chief Executive & Creative Officer

Price promotions. I like to refer to them as the race to the bottom. Who can win the competition of having the lowest price and commoditizing their brand?
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Are You Listening?

Jamie Allebach Chief Executive & Creative Officer

“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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The Power of Lateral Thinking

Scott Cooter Creative Director / Senior Copywriter

As food marketers, we tend to think that telling potential customers how delicious our products are is enough. It’s why most new product launches and ad campaigns simply feature high-appetite food photography showing products at their mouthwatering best. Add a headline calling out product attributes and a few lines of aspirational body copy, slap “New” on it, and call it a day.
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Leveraging Social Advertising for CPG Food & Beverage Brands

Nathan Bachynski Digital Marketing Coordinator

How much time do you spend on social media each day? 5 minutes, 10 minutes—some, even couple hours. Just think about that, then think about how there are currently over 3 billion social media users and that 69% of US citizens use some type of social media. To put that into perspective, that’s roughly 225 million pairs of eyeballs that could potentially be seeing and spending time with your brand!
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The Social Media Food Phenomenon

Jamie Allebach Chief Executive & Creative Officer

People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.

So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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The Advertising Benefits of Branded Reaction GIFs

Nathan Allebach Social Media Manager

Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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