Is your brand ready to make a splash in the OTT stream?
OTT (over-the-top) advertising bypasses traditional cable and broadcast platforms to deliver ads via streaming services, and it has quickly become one of the hottest and most effective mediums for food brands to communicate with consumers. It has made TV accessible to brands of all sizes and offers the ability to dial-in your targeting to new levels of precision.
Here are six reasons to add OTT to your media mix:
Targeting: On old network or cable TV, you had to settle for getting “close” to the mark. Those days are over. Now, you can reach your brand’s ideal audience, targeting for interest & behavior, geography, and in some cases, category buyers. Food brands can tailor their ads to specific audiences, ensuring that their message reaches the right consumers at the right time and in the right location.
High Engagement: It’s called “binge watching” for a reason. People are glued to their screens for long, concentrated periods of time. This provides food brands with an opportunity to capture viewers’ attention with great ads that make meaningful connections with consumers.
Personalized Content: OTT advertising enables food brands to deliver personalized content to viewers, creating a more relevant advertising experience. By leveraging data analytics and user insights, brands can serve ads that resonate with individual preferences and behaviors.
Non-Skippable Ads: Say goodbye to those annoying skip buttons! Unlike many digital platforms, OTT ads are non-skippable, ensuring that viewers see the entire ad. It’s one of the only mediums that gives you that space for a full 30-second ad that can’t be skipped. This means you can capture your consumer with compelling storytelling, enticing appetite appeal, and all the wonderful benefits of your brand.
Measurable Results: OTT offers robust analytics and tracking capabilities, allowing food brands to measure the effectiveness of their campaigns in real-time. Brands can track metrics such as impressions, views, engagement, and conversions, providing valuable insights for optimizing future campaigns.
Appetite Appeal: Food is more than sustenance; it’s an emotional experience. By tapping into the sensory delight of delicious food, consumers can fall in love with your brand. Imagine delectable, slow-motion video of your product shot at the perfect angle, accompanied by complementary music, sound effects, and an engaging voice over – I’m getting hungry already!
As consumers continue to cut the cord of traditional cable television and shift towards streaming services, OTT advertising offers food brands a way to reach their audience where they’re already spending their time. By aligning with popular streaming content, brands can effectively engage consumers in a relevant and contextual environment.
OTT advertising presents food brands with a powerful opportunity to target consumers, drive brand awareness, and increase sales in an increasingly digital and connected world.
Start streaming more success for your food brand with OTT.
