In today’s digital landscape, a single TikTok can send a food product flying off the grocery store shelves overnight. Forget flashy billboards or big budget commercials, now a casual, unfiltered video holds the power to change your whole brand.
As marketers, we all know how important impressions are. How many people saw your ad, social post, or campaign? It’s a number that’s easy to track and even easier to obsess over.
As more social platforms migrate to a pay-to-play strategy for reach and impressions, marketers have to be careful about interrogating the quality of those impressions. Simply appearing in the feeds of X amount of people isn’t enough to declare a brand victory. You need to drill down further to find out how consumers feel about the content and the brand.
For years, Google was the go-to method for finding answers to life’s most difficult and ridiculous questions.
Then TikTok happened.
You walk into the grocery store to buy eggs. You leave with chips, gum, a new flavor of seltzer, and a $7 chocolate bar you didn’t know you needed. Sound familiar?
That’s impulse buying in action, and it happens every single day. In today’s fast-paced world of ever-changing trends, food products have only seconds to catch a shopper’s attention. That’s where shelf appeal becomes your silent salesperson. Let’s break down how to stop consumers in their tracks and turn browsers into buyers.
In today’s fast-paced, moving world of viral trends, social media dominance, and constantly shifting consumer behaviors, Gen Z is reshaping the way food brands market their products. Long gone are the days of billboard ads and polished commercials being enough. For this generation, authenticity, transparency, and creativity rule the table. In this article, we’ll explore how Gen Z is not only influencing but transforming food marketing and what brands need to do to keep up.
Think about a lemonade stand. Have you ever bought some just because a kid was selling it? Now imagine that same lemonade being sold by a random adult on the sidewalk. Would you feel just as compelled to stop? Probably not.
Why? Because a kid selling lemonade tells a story. They wanted to make money, asked their parents, and set up camp. It tells a story of a kid who had a dream and did it.
Storytelling in food marketing works, and it’s more important than ever.
Let’s dive into why storytelling resonates so deeply in food marketing and how brands can use it to build loyalty, trust, and emotional connection.
Are you currently launching innovative, new products for your food or beverage brand? Do you have ideas in the pipeline for the next 2-3 years? If not, you are already behind.
New product innovation is key to the success of every brand. If you’re simply relying on your current product offering for the future of your brand—then you don’t have a sustainable growth model.
Feelin’ a little tired and old? A little dated, perhaps? Do you feel like the young people aren’t giving you the attention you’ve earned and deserve? Nobody seems to care about you anymore. All that’s left to talk about are the “old” glory days?
You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.
