While influencer marketing is widespread in the CPG space, big creators can be costly and out of reach for some brands. In many cases, you are paying for impressions that fall outside your actual distribution footprint or in areas where you have lesser distribution.
You know that jingle that hijacks your brain and refuses to leave? Sometimes it’s there for weeks, and we rarely stop to ask why.
In today’s digital landscape, a single TikTok can send a food product flying off the grocery store shelves overnight. Forget flashy billboards or big budget commercials, now a casual, unfiltered video holds the power to change your whole brand.
As marketers, we all know how important impressions are. How many people saw your ad, social post, or campaign? It’s a number that’s easy to track and even easier to obsess over.
As more social platforms migrate to a pay-to-play strategy for reach and impressions, marketers have to be careful about interrogating the quality of those impressions. Simply appearing in the feeds of X amount of people isn’t enough to declare a brand victory. You need to drill down further to find out how consumers feel about the content and the brand.
For years, Google was the go-to method for finding answers to life’s most difficult and ridiculous questions.
Then TikTok happened.
You walk into the grocery store to buy eggs. You leave with chips, gum, a new flavor of seltzer, and a $7 chocolate bar you didn’t know you needed. Sound familiar?
That’s impulse buying in action, and it happens every single day. In today’s fast-paced world of ever-changing trends, food products have only seconds to catch a shopper’s attention. That’s where shelf appeal becomes your silent salesperson. Let’s break down how to stop consumers in their tracks and turn browsers into buyers.
In today’s fast-paced, moving world of viral trends, social media dominance, and constantly shifting consumer behaviors, Gen Z is reshaping the way food brands market their products. Long gone are the days of billboard ads and polished commercials being enough. For this generation, authenticity, transparency, and creativity rule the table. In this article, we’ll explore how Gen Z is not only influencing but transforming food marketing and what brands need to do to keep up.
Think about a lemonade stand. Have you ever bought some just because a kid was selling it? Now imagine that same lemonade being sold by a random adult on the sidewalk. Would you feel just as compelled to stop? Probably not.
Why? Because a kid selling lemonade tells a story. They wanted to make money, asked their parents, and set up camp. It tells a story of a kid who had a dream and did it.
Storytelling in food marketing works, and it’s more important than ever.
Let’s dive into why storytelling resonates so deeply in food marketing and how brands can use it to build loyalty, trust, and emotional connection.
