Category: <span>Blog</span>

Advertising In Crisis

How brands and marketers should respond to coronavirus

Nathan Allebach Creative Director
The Steak-umm Twitter Guy
Adweek Top 100 Creative

The coronavirus has infected every aspect of our lives. Our loved ones, small businesses, our global economies, governments, and our entire online discourse. People are on edge and exhausted, but they can’t look away from the screen. Updates are constant and confusing. Misinformation is everywhere. Some companies are cutting hours, some are going out of business, and others can’t keep up with demand as their products literally fly off the shelves from panic purchases.

Reviving Legacy Brands

Jamie Allebach Chief Executive & Creative Officer

Feelin’ tired and old? The kids aren’t making time for you. Nobody cares about you anymore. All that’s left to talk about are your “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

Plant-Based goes Incogmeato

Scott Cooter Creative Director / Senior Copywriter

No, that’s not a typo – Incogmeato’s a clever new brand name for a new line of plant-based burgers, brats and Italian sausage poised to begin hitting backyard grills across America during the next few months, just in time for prime grilling season. As the name suggests, the goal for the products was that they be indistinguishable from their traditional meat-based counterparts.
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Innovate or Die

Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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Food for Thought in 2020

Jamie Allebach Chief Executive & Creative Officer

There’s lots of great things happening in the world of food. Innovation is at an all-time high. Brands are working hard to clean-up their labels and ingredients. Sustainability is top-of-mind. And, better-for-you, healthier foods continue to grow.

2020 Is The Year Brands Take TikTok

Nathan Allebach Creative Director
The Steak-umm Twitter Guy
Adweek Top 100 Creative

A look into what brands have done and can do on the new video platform

It’s TikTok Time

Scott Cooter Creative Director / Senior Copywriter

By now, you’ve probably heard of TikTok, the hot video editing and sharing channel that’s been covered in The New York Times, Business Insider and Cnet, as well as featured on the Ellen DeGeneres show (Ellen now has her own TikTok channel). Grubhub used it for a takeover to download the Grubhub app (1.4 billion downloads). This spring, Jimmy Fallon used TikTok to kick off his new Tonight Show Challenges segment with the hashtag #tumbleweedchallenge, where viewers made videos of themselves rolling around like tumbleweeds (8,000+ submissions and 10M+ engagements in under a week).
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Kiss My Sass

Scott Cooter Creative Director / Senior Copywriter

Snack-naming trends

Consumer attitudes toward snacking are changing, driven in a large part by the millennial audience. Where older generations viewed snacks as guilty pleasures, millennials’ insistence on socially aware, better-for-you food has created cross-over snacks requiring no discretion.
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