There are many tasty reasons why food is such a popular visual on Instagram. Let’s be honest: we all love a mouth-watering food shot — well-lit, crisp, close-up, cool context, it just makes you wanna take a bite!
We know as food marketers that consumers eat with their eyes first. That’s why it’s critical to have tantalizing photos. So what does a great food brand Instagram account look like? Here are 5 we love.
OREO
This beloved brand uses its Instagram account to get creative with their classic cookie. They ‘dunk’ into bold, block colors like bright blues, pinks, and yellows to form a contrast with their black & white beauty. Scroll Oreo’s Instagram feed and you’ll see a pattern— they post a handful of photos on a single theme before switching it up … and without um ‘milking’ it for too long. Yummy.
OCEAN SPRAY
These folks really know how to leverage the rich, red color of their cranberries. OS’s Instagram feed is equal parts fun, playful graphics, and beautiful photos of its products in full meal context. Admit it, there’s nothing quite like cranberry bogs against a clear, blue sky, and everybody loves food products and “the making-of” photos. Dee-lish.
FOMU
FOMU positions itself as an “alternative ice cream” company, so it’s no surprise they use their Instagram account to post pictures of their alt non-traditional flavors, such as mulled cider, cardamom pistachio, and maple bourbon walnut, all to die for.
PABST BLUE RIBBON
Sure, it’s only a “can of beer,” but talk about getting creative on Instagram— PBR’s feed is all crowd-pleasing photos reinforcing the brand’s cool artistic vibe, dude. Nice.
CHOBANI
So, you know, how many different things can you do visually with spoonfuls of yogurt? Well, Chobani rises to the challenge by posting seemingly endless creative recipe ideas on Instagram, like blueberry vanilla popsicles and chocolate peanut butter granola bowls that its health-conscious audience drools over daily.
