Jamie Allebach Chief Executive & Creative Officer

Facebook Live has a story to tell – what’s yours?
Read more…

Jamie Allebach Chief Executive & Creative Officer

With new technologies constantly evolving each day, people have become mostly un-phased by some of the recent leaps in media. Take for example, drones: At one point, the idea was a joke, then it became a topic of fear, then ever so slowly, they became integrated into every day life to the point where hardly anyone thinks twice about them. That’s exactly how artificial intelligence (AI) is – and no other new tech is changing the media world quite like it. AI is changing our use of smartphones, social media, and many other aspects of the marketplace.
Read more…

Jamie Allebach Chief Executive & Creative Officer

Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:
Read more…

Jamie Allebach Chief Executive & Creative Officer

You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?
Read more…

Jamie Allebach Chief Executive & Creative Officer

Well, it’s official — YouTube is now a legitimate challenger as the entertainment channel of choice for the youth demographic. Need proof? Look no further than Forbes.com’s just-breaking list of 2015’s ten highest-paid YouTube stars.
Read more…

Jamie Allebach Chief Executive & Creative Officer

For some time now, Pinterest has been in the enviable position of being the #1 social platform that consumers go to when planning long-term purchases. Of course, being #1 and having the ability to monetize it are two entirely different things.
Read more…

Jamie Allebach Chief Executive & Creative Officer

As an avid pinner and marketing professional, I find the interest in Pinterest (yes, I can rhyme any time) as a long-term brand relationship builder fascinating, as well as personally vindicating. Years ago, I suggested a client of ours should begin posting images on home improvement boards to show aspiring homeowners the family rooms and kitchens their home equity loans had been — or could be — used for. Sadly, it went nowhere… but the seed had been planted.
Read more…

Jamie Allebach Chief Executive & Creative Officer

Believe it or not, simply being active and engaged in social media is the baseline entry point these days. You’re no longer on the social frontline anymore just by having your brand on Twitter, Instagram, Pinterest, YouTube, Facebook, etc. The new bar is now having content that’s worth sharing.
Read more…