• All American Chip Day

    March 14 is National Chip Day. Allebach was charged with capitalizing on the day for Utz by developing a significant, newsworthy event.

    Key objectives:

    • Create social/PR buzz
    • Build awareness of the Utz brand
    • Distribute high-volume sampling
    • Boost social media fan base
  • Experiential

    Flash mob, on-site live remote, sampling teams, and food truck gathering.

  • Outdoor

    I-95 digital billboards, sidewalk mats, projection graphics.

  • Social

    Facebook promotion, Viral Tweets and Instagram pics with the Utz girl, with #getsnacking

    • 15,000 new likes in 12 days
    • 3,506,080 Facebook impressions
  • Digital

    Pandora audio and digital campaign via web and mobile. Digital mobile and display advertising.

    • 22,104,352 impressions
    • 52,508 clicks
  • Radio

    CBS Radio flight, 2,957,831 impressions

  • Ultimate Salmon Burger Launch

    FPI’s top foodservice launch of the year was their new Ultimate Salmon Burger. Positioned as a premium salmon burger crafted from Atlantic and Wild Pacific Salmon— Ideal for restaurants from fast-casual eateries to upscale brew pubs, and a smart fit for Healthcare.

  • Sales Support

    Full line brochure with segment specific inserts and product sheets.

  • Trade Advertising

    • Chef
    • Restaurant Business
    • QSR Enewsletter
    • Restaurant Hospitality.com
    • Product Watch Enewsletter
    • FoodService Director
    • Food Management
    • FoodServiceDirector.com
    • FSD Update Enewsletter
  • Point of Sales

    In-Restaurant point-of-sale support:

    • Neon sign
    • Posters
    • Table tents
    • Coasters
    • Napkin and toothpicks
    • Basket liners
    • Pens
    • T-shirts
  • TinTin Promotion

    With flat sales due to increased competition and decreased marketing, Alouette® partnered with Paramount Pictures to promote their brand, along with The Adventures of Tintin movie. Allebach was tasked to fully developing this campaign from strategy through execution.

  • Trade Direct Marketing

    3-phase direct mailing was developed and targeted to deli buyers.

    1. Treasure Map
    2. Ship in a Bottle
    3. Treasure Chest
  • Trade Advertising and Promotion

    Advertising was placed in retail trade publications to introduce new products and build awareness of the promotion

  • Consumer In-Store

    Consumer point-of-sale material was developed to activate consumer engagement and promote Feed Your Taste for Adventure, a chance to win 10-day European adventure. POS tactics included:

    • Posters
    • Life-Size Freestanding Display
    • Ceiling Mobile
    • Case Cards
    • Floor Decals
    • Balloons
    • On-Pack IRC
    • Recipe Cards
  • In-Home

    Tactics to reach consumers in-home included:

    • FSI
    • eNewletter
  • “Go Mediterranean” Brand Campaign

    Our challenge was to drive awareness and education of hummus, build the Sabra brand, initiate trial usage, and sell through at store level. Today, Sabra is the #1 brand of hummus in the Country and was recognized as one of the top 50 brands by Advertising Age.

  • Trade Ad

    National retail trade advertising to build excitement around hummus and the Sabra brand.

  • Consumer Advertising

    Allebach developed an integrated brand campaign consisting of national print advertising in mainstream magazines, targeted FSIs, online couponing, and digital advertising.

  • Brand Campaign

    Bell & Evans Chicken had a large percentage of their product private labeled, giving them ownership of distribution, but “not” a brand.

  • Consumer Print Ads

    Brand-building campaign for Bell & Evans in national consumer publications

  • Consumer In-Home

    Direct mail targeted to natural products consumers and regional FSIs. Branded TV spot ran on cable TV in select regions.

  • Good Health Rebranding

    Good Health was an established brand in the healthier snack category—found predominantly in specialty grocery stores. With the growing trend towards healthier eating, Good Health decided it was time to revitalize their brand and make a push toward mainstream.

  • Logo

    Allebach modernized the existing logo to have more mainstream appeal, while maintaining a look and feel that still resonates with core natural consumers.

  • Packaging

    New packaging was designed that differentiates Good Health in the snack aisle. Vibrant colors complemented with natural design elements create a strong brand-block that commands consumer attention.

  • Website

    A new website was designed to support the brand.

  • Dinner Sausage Promotion

    With increased competition in the sausage category, Hatfield wanted to breathe new life in to their legacy brand of dinner sausage. Allebach was tasked with developing a consumer marketing plan to drive awareness and trial.

  • In-Store

    "Hear the Sizzle. Taste the Difference" was launched with a strong in-store POS presence, including:

    • Posters
    • Mobiles
    • In-Case Dividers, Rail Strips, and Cards
    • Cooler Case Displays
  • In-Home

    FSIs and digital advertising were utilized to activate consumers in-home.

  • Experiential

    “The World’s Largest Sausage Patty,” events we held at retail grocery locations. Consumers gathered to watch “The World’s Largest Sausage Patty,” being cooked, and samples, t-shirts and coupons were distributed.

  • Digital

    Big Green Egg Grill giveaway promoted on website and Facebook accompanied by a Pinterest grilling campaign.

  • Radio

  • Brand Campaign

    With new national distribution through club stores, Pretzel Crisps was now positioned to move from a regional to national brand. However, awareness of the brand was low, both in the trade and among consumers.

  • Trade Advertising

    Pretzel Crisps was strongly introduced to the retail trade through advertising, PR, and trade shows.

  • Consumer Advertising

    Pretzel Crisps introduced to consumers through PR, FSIs, digital advertising, and consumer print, including:

    • Oprah
    • People
    • Martha Stewart
    • Rachel Ray
    • Food Network