Branding
Our initial assignment was to develop a brand name, logo, and package design that captured the essence of old-world craftsmanship.
To create a sense of authenticity and trust, we named the new brand Heritage, adding a sense of history to the logo with a weathered, hand-drawn font and other stylistic cues.
And a brand story speaking directly to the heart about quality, tradition and pride brings it all home.
Ad Campaign
After a few years of growing distribution and primarily driving sales through account specific initiatives, we were ready to launch an advertising campaign for Heritage.
Social Content
Appetite appeal was paramount. Dark, moody backgrounds and dramatic lighting were used to impart an ultra-premium feel.
