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Heritage
Quaker Maid Meats was looking to make an upward shift into the premium meat category. The goal was to develop a new product line that embodied hand-crafted, artisan quality.
Our initial assignment was to develop a brand name, logo, and package design that captured the essence of Old World craftsmanship.
![Heritage](https://www.allebach.com/wp-content/uploads/2021/05/HD_Heritage_Brand_2_NoBg.png)
True To Nature
We developed the True to Nature brand from naming, logo, and packaging. As a niche brand, they are sold exclusively in Publix stores in Georgia.
![True To Nature](https://www.allebach.com/wp-content/uploads/2021/05/FPL_TrueToNature_Pkg_NoBg.png)
Leidy's
Redesign of Leidy’s Meats packaging to communicate a more artisan look and feel.
![Leidy's](https://www.allebach.com/wp-content/uploads/2021/05/Leidys_Pkg.png)
Farm Promise
Clean label packaging was developed, introducing a “Higher Standard” of pork for families. Prominently showcasing the USDA Process Verified certification, and the NEVER EVER statements.
![Farm Promise](https://www.allebach.com/wp-content/uploads/2021/05/Farm_Promise_Pkg_NoBg.png)
Marcho Farms
Redesign Marcho Farms retail packaging. Primary goal was to communicate local family farms and delineate between veal and lamb lines, while maintaining brand continuity.
![Marcho Farms](https://www.allebach.com/wp-content/uploads/2021/05/Marcho_Farms_Pkg_NoBg.png)
Hatfield - Family
Redesign of entire product line for Hatfield Meats. 1200+ SKUs.
![Hatfield - Family](https://www.allebach.com/wp-content/uploads/2021/05/Hatfield_meats2_Pkg_NoBg.png)
Hatfield - Fresh Pork
Line extension for Hatfield Meats premium line.
![Hatfield - Fresh Pork](https://www.allebach.com/wp-content/uploads/2021/05/Hatfield_meats_Pkg_NoBg.png)