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Hatfield
With increased competition in the sausage category, Hatfield wanted to breathe new life in to their legacy brand of dinner sausage. Allebach was tasked with developing a consumer plan to drive awareness and trial of the Hatfield brand.
![Product line-up](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/hatfield/hatfield-summary.jpg)
In-Store
"Hear the Sizzle. Taste the Difference" was launched with a strong in-store POS presence, including Posters, Mobiles, In-Case Dividers, Rail Strips, Cards and Cooler Case Displays.
![In-store](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/hatfield/instore.jpg)
In-Home
FSIs and digital advertising were utilized to activate consumers in-home.
![In-home](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/hatfield/inhome.jpg)
Experiential
“The World’s Largest Sausage Patty,” events were held at retail grocery locations. Product samples, t-shirts, and coupons were distributed.
![Experiential](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/hatfield/exper.jpg)
Digital
Big Green Egg Grill giveaway promoted on website and Facebook accompanied by a Pinterest grilling campaign.
![Digital ads](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/hatfield/digital1.jpg)