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Good Health
Good Health was an established brand in the natural snacks category – creators of the original veggie sticks. As trends continue to grow in better-for-you snacking, Allebach Communications was asked to develop a rebranding strategy.
![Good Health chips](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/good-health/gh-chips.jpg)
Rebranding
A new logo and packaging were both developed to have more of a mainstream and millennial appeal. Both were consumer tested through Affinova research.
![Good Health bagged products](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/good-health/gh-prods.jpg)
Brand Messaging
New brand messaging was created, letting consumers know that it’s OK to enjoy snacking—to live and love life with your family and friends. To Enjoy Being Good.
![Good Health website on tablet and mobile](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/good-health/gh-web.jpg)
E-Newsletter
We developed a consumer newsletter and blog focused on quality of life tips, helpful hacks, and general better-for-you information on eating, health, and well-being.
![Two newsletters](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/good-health/gh-newsletters.jpg)
Influencer Outreach
Custom created by bloggers on BlogHer network. Content distributed and amplification across all SheKnows Media.
![Screenshot of Blogher platform profile](https://www.allebach.com/wp-content/themes/allebach-main/images/case-studies/good-health/gh-blogger.jpg)