Pretzel Crisps Brand Campaign

Situation

Pretzel Crisps wanted to grow from a regional and club store brand, to a national snack brand.

Solution

Introduce the product to the trade through advertising, PR, and trade show opportunities. Build consumer awareness and household penetration of Pretzel Crisps through PR, FSI couponing, consumer ads. Packaging, POS material, and in-store demos were key contributors to the retail success of Pretzel Crisps.

Result

18% increase in trade distribution, 40% increase in consumer awareness, 43% increase in retail sales, 49% increase in web traffic, and increased online club members from 4,000 to 75,000.