Pretzel Crisps Brand Campaign
Pretzel Crisps wanted to grow from a regional and club store brand, to a national snack brand.
Introduce the product to the trade through advertising, PR, and trade show opportunities. Build consumer awareness and household penetration of Pretzel Crisps through PR, FSI couponing, consumer ads. Packaging, POS material, and in-store demos were key contributors to the retail success of Pretzel Crisps.
18% increase in trade distribution, 40% increase in consumer awareness, 43% increase in retail sales, 49% increase in web traffic, and increased online club members from 4,000 to 75,000.
A strong trade advertising campaign was developed to drive awareness among retail deli buyers.
National consumer print magazine advertising was launched to drive awareness and household penetration.