#3 Consumers Are Snacking More & More & More
IRI data shows that there has been a 3% increase in the number of consumers snacking more than five times per day. Currently, 14% of people snack five or more times a day in addition to their regular mealtimes. IRI predicts this will continue to rise in 2017.
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Brands can market to their consumers in two major ways: TARGETED MARKETING, which is selling to a specific segment of buyers, and MASS MARKETING, which is selling to all buyers. So which of the two ways is most effective? Read more…
Anyone who has worked in marketing for even a few weeks knows the following 3 “written in stone” dictums:Read more…
Okay, it’s a great song (and, coincidentally, great YouTube video of a dancing baby in diapers). But why do I bring it up here?
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Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.
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Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.
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In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.
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It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.
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