I recently read an article, “Chiquita Goes Mobile with Little League Baseball” , that immediately had me cheering: “Way to think outside of the box Chiquita!” “ Great idea!” “Perfect target!”. Chiquita bananas have been a long-standing favorite of mine; the perfect fruit, with its own wrapper, sweet, not messy, great grab-n-go snack. With four active kids, it was often a fruit I picked up as the snack mom providing something nourishing for the team. When I read that Chiquita Brands had leveraged a three-year partnership with Little League Baseball, I was excited! They have stepped into the perfect fit – Mom’s shopping for healthy choices for their family, parents providing snacks for sports teams, kids wanting a grab-n-go, fun snack.
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Blog
Get Tactical With Consumer Profiles
As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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Who’s Who With Your Brand
In food marketing it’s expected that customer segmentation and profiling is part of the marketing strategy and planning process. Often times, this can be overly complex, and, in typical marketing fashion…not very practical or actionable.
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Ready, Set, Sell: The 3-Second Billboard Rule
We’ve all heard the Six-Second Billboard Rule: how any information the viewer can’t absorb in six seconds is wasted.
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How Dole Went Bananas In 2012
Just about a year ago Dole began their “366 Ways to Go Bananas” or “A Banana a Day” promotion to support their three-year-long “Go Bananas” concept. The overall goal is to encourage Americans to use and incorporate bananas in their diet outside of just breakfast and lunch– which would increase the overall sales of bananas.
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Spanning The Years ‘Ads: Then & Now’
I recently read an article in Path to Purchase which called attention to Triad’s Pinterest Board, Ads: Then & Now.
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Social Goes Mainstream For The Holidays
The holiday shopping season is finally upon us. With Thanksgiving less than a week away, our mailboxes have been packed with Black Friday and Pre-Black Friday mailers and flyers for weeks now. Ditto the Sunday papers: stuffed to the gills with inserts from every retailer you can think of.
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Private Label Dilemma Or Opportunity?
In the marketing world, “brands” have always been the epicenter of our being. The very reason for our existence. Dominating retail space and the hearts and minds of consumers…THE BRAND. However, over the years, we’ve noticed a shift in the retail landscape. The transformation of private label to—the PRIVATE BRAND.
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