It’s almost 2025; social media has been around for the better part of two decades. At this point, there are only two possible reasons that your brand isn’t prioritizing a social strategy:
In today’s dynamic food advertising environment, brands must innovate to connect with consumers and stand out. Digital media has eclipsed traditional platforms, offering targeted and measurable advertising options. To thrive, brands must leverage these opportunities effectively.
Foodservice products represent a uniquely complex challenge for food and beverage marketers. Far more complicated than CPG food marketing, and far too many companies leaving the fate of their foodservice success solely in the hands of their sales team.
While sales teams and distributors play a crucial role in the success of any brand, those efforts must work in tandem with a solid marketing and brand program.
“I vow to remain faithful to your brand…” said no consumer ever.
The great brand loyalty debate has been raging amongst CPG food marketers for years. Many modern marketers are suggesting that consumers are no longer brand loyal; they’re ready to throw in with a cheaper private label or a flashy, emerging brand at a moment’s notice. And while this may be true, I’d argue that it’s certainly not new. “Brand Loyalty” has always been more fiction than fact — a buzzwordy, mythological pipe dream that overzealous marketers sell to their clients.
In today’s supermarkets, consumers are faced with a significant challenge that impacts their experience in every aisle: rising food prices. With this surge in costs, shoppers are reevaluating their purchasing habits, considering both necessity and value with each item they pull off the shelves.
Is your brand ready to make a splash in the OTT stream?
OTT (over-the-top) advertising bypasses traditional cable and broadcast platforms to deliver ads via streaming services, and it has quickly become one of the hottest and most effective mediums for food brands to communicate with consumers. It has made TV accessible to brands of all sizes and offers the ability to dial-in your targeting to new levels of precision.
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Have you ever noticed when you see a thick, juicy steak sizzling in a butter-soaked pan with fresh herbs, you find yourself craving LongHorn or Outback Steakhouse for dinner? Or when a halftime ad shows a crisp amber spout of beer being poured into a chilled pint glass, you’re grabbing a tall, cold one from the fridge before the second half kicks off? Consumers can fight off those mouthwatering urges once or twice, but, eventually, you will give in to that appetite appeal.
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“Consumers are currently purchasing my brand 5 times. If I could increase their buy rate to 6, I could grow sales by…” I’ve heard this theory/thought-process a thousand times. And the fact of the matter is—it doesn’t work. If your goal is to grow your brand, this strategy will never get you there.
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