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February 11, 2019

The Power of Lateral Thinking

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

As food marketers, we tend to think that telling potential customers how delicious our products are is enough. It’s why most new product launches and ad campaigns simply feature high-appetite food photography showing products at their mouthwatering best. Add a headline calling out product attributes and a few lines of aspirational body copy, slap “New” on it, and call it a day.
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November 3, 2018

Frozen in Time

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Want to win in the frozen aisle?
Be dull.

During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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October 10, 2018

The Art Of Seduction

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Love is cheap. Desire sells products.

Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
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May 15, 2018

Want Brand Loyalty? Target Millennial Parents.

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

According to popular belief (and many old studies), millennials are not particularly brand loyal, with theories ranging from low attention spans to price-sensitivity due to lower income levels as being the cause. However, according to a new study just released by the National Retail Federation, all that begins to change once millennials become parents themselves and start shopping for their own families.
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October 19, 2017

Hunger Games

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

What’s the sweet spot for snack sales?

In a word, Millennials.

According to the latest Mintel1 report, 15% of snackers are always hungry. But the real sweet spot is 18-34 year-olds, where one in four (25%) say they’re hungry all day, every day, seven days a week.
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September 23, 2013

Pandora: Radio Advertising Gets Real

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Real-Time targeting capabilities push Pandora to the top of the charts.
There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV.
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March 15, 2013

Truth In Advertising? Try Some Humor Instead.

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
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November 20, 2012

Social Goes Mainstream For The Holidays

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

The holiday shopping season is finally upon us. With Thanksgiving less than a week away, our mailboxes have been packed with Black Friday and Pre-Black Friday mailers and flyers for weeks now. Ditto the Sunday papers: stuffed to the gills with inserts from every retailer you can think of.
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