It’s almost 2025; social media has been around for the better part of two decades. At this point, there are only two possible reasons that your brand isn’t prioritizing a social strategy:
A look into what brands have done and can do on the new video platform
By now, you’ve probably heard of TikTok, the hot video editing and sharing channel that’s been covered in The New York Times, Business Insider and Cnet, as well as featured on the Ellen DeGeneres show (Ellen now has her own TikTok channel). Grubhub used it for a takeover to download the Grubhub app (1.4 billion downloads). This spring, Jimmy Fallon used TikTok to kick off his new Tonight Show Challenges segment with the hashtag #tumbleweedchallenge, where viewers made videos of themselves rolling around like tumbleweeds (8,000+ submissions and 10M+ engagements in under a week).
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It’s no secret that a wave of brands have hit Twitter and Instagram in recent years to build their audiences. The big question is, why? Facebook once dominated this space. Brands joined in droves, creating pages and amassing likes. Although it’s still a corporate monolith with advertising dollars that easily outperform every other platform (besides Google), it’s lost nearly all media attention and hype. Facebook has become the rejected childhood toy of the bunch. Everyone still has one, but no one wants to play
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Everyone is trying to do everything with their brands these days. There’s so much content competing for clicks and attention real estate every moment of every day in every category. Competition is inevitable. Inundation is everywhere. So what can we do about it? Read more…
“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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How much time do you spend on social media each day? 5 minutes, 10 minutes—some, even couple hours. Just think about that, then think about how there are currently over 3 billion social media users and that 69% of US citizens use some type of social media. To put that into perspective, that’s roughly 225 million pairs of eyeballs that could potentially be seeing and spending time with your brand!
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People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.
So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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