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July 25, 2019

Why So Many Brands Are Flocking To Twitter and Instagram

Nathan Allebach
Nathan Allebach Social Media Manager

It’s no secret that a wave of brands have hit Twitter and Instagram in recent years to build their audiences. The big question is, why? Facebook once dominated this space. Brands joined in droves, creating pages and amassing likes. Although it’s still a corporate monolith with advertising dollars that easily outperform every other platform (besides Google), it’s lost nearly all media attention and hype. Facebook has become the rejected childhood toy of the bunch. Everyone still has one, but no one wants to play
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April 2, 2019

6 Ways To Cut Through Inundation With Distinct Content

Nathan Allebach
Nathan Allebach Social Media Manager

Everyone is trying to do everything with their brands these days. There’s so much content competing for clicks and attention real estate every moment of every day in every category. Competition is inevitable. Inundation is everywhere. So what can we do about it? Read more…

February 27, 2019

Are You Listening?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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February 4, 2019

Leveraging Social Advertising for CPG Food & Beverage Brands

Nathan Bachynski
Nathan Bachynski Digital Marketing Coordinator

How much time do you spend on social media each day? 5 minutes, 10 minutes—some, even couple hours. Just think about that, then think about how there are currently over 3 billion social media users and that 69% of US citizens use some type of social media. To put that into perspective, that’s roughly 225 million pairs of eyeballs that could potentially be seeing and spending time with your brand!
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January 29, 2019

The Social Media Food Phenomenon

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.

So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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January 22, 2019

The Advertising Benefits of Branded Reaction GIFs

Nathan Allebach
Nathan Allebach Social Media Manager

Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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June 24, 2018

How To Break The Fourth Wall On Social Media

Nathan Allebach
Nathan Allebach Social Media Manager

A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
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April 19, 2018

Creating Engaging Social Content

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I wrote an article about 5 years ago about how “Likes” are good, “Comments” are great, but “Sharing” is GOLD! Although social media has radically changed over the past few years, some of this thought process still remains relevant. Yes, engagement has changed, but it’s still key to success.
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February 22, 2018

The Marketing And Advertising Of A Small CPG Brand

Rick Weiner
Rick Weiner Media Director

In today’s cluttered environment, it is becoming more and more difficult for a small CPG brand to make an impact in the marketplace. However, if these small and upcoming brands follow a few basic marketing and advertising strategies, there is a way to cut through and make a name for themselves.
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