Izzy Gisondi Social Marketing Strategist

Think about a lemonade stand. Have you ever bought some just because a kid was selling it? Now imagine that same lemonade being sold by a random adult on the sidewalk. Would you feel just as compelled to stop? Probably not.

Why? Because a kid selling lemonade tells a story. They wanted to make money, asked their parents, and set up camp. It tells a story of a kid who had a dream and did it.

Storytelling in food marketing works, and it’s more important than ever.

Let’s dive into why storytelling resonates so deeply in food marketing and how brands can use it to build loyalty, trust, and emotional connection.

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Jamie Allebach Chief Executive & Creative Officer

Are you currently launching innovative, new products for your food or beverage brand? Do you have ideas in the pipeline for the next 2-3 years? If not, you are already behind.

New product innovation is key to the success of every brand. If you’re simply relying on your current product offering for the future of your brand—then you don’t have a sustainable growth model.

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Jamie Allebach Chief Executive & Creative Officer

Feelin’ a little tired and old? A little dated, perhaps? Do you feel like the young people aren’t giving you the attention you’ve earned and deserve? Nobody seems to care about you anymore. All that’s left to talk about are the “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

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Jamie Allebach Chief Executive & Creative Officer

It’s 2024. If your food brand is still targeting women as their sole primary buyers, it may be time to get with the Bro-gram.

Statista recently published a report stating that 50% of men consider themselves to be the primary household grocery shopper. Other studies have that number as high as 60%. According to FMI’s Grocery Shopper Trends report, male shoppers take more frequent trips to the grocery store, they typically outspend females by $22 per week, and they tend to purchase more on impulse.

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Jamie Allebach Chief Executive & Creative Officer

“Our brand is really growing—we recently gained distribution in 1,000+ new retail outlets, and we’re getting more and more distribution by the day.”

I’ve heard this scenario a thousand times—and it doesn’t always turn out as well as you may think. Is new distribution a good thing? Of course. But it can also be the beginning of the end for a brand. I’ve seen it happen many times over the years, so much so that we’ve even coined a phrase for this particular phenomenon: Death by Distribution.

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Ashlyn Allebach-Bergey Account Executive

Digital marketing strategy has always been a moving target. Great strategies from a year ago might fall flat in today’s ad landscape. Innovation is the name of the game. New platforms, trends, and tools are constantly changing the way we approach the brand-consumer relationship. Savvy marketers and forward-thinking agencies are harnessing these new tools and turning them into big wins for their clients.

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Rick Wiener Media Director

Two of the hottest topics in food marketing are Shopper Marketing apps and the emergence of Artificial Intelligence. The conversation really gets interesting when these two topics collide, and we start to understand how AI can supercharge these apps to the benefit of the consumer, the supplier, and the platform.  

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Bob Hunsberger Associate Creative Director

In an era when social platforms have their own in-app shopping functions and affordable skynet-tier algorithms to target the masses, the direct-to-consumer model (D2C) is having a bonafide moment. More and more brands are prioritizing a robust ecommerce strategy, and much to the chagrin of the middleman wholesalers and retailers, it’s working.

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