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How Full is Your New Product Pipeline?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Are you currently launching innovative, new products for your food or beverage brand? Do you have ideas in the pipeline for the next 6 months? The next year or two or three?

New product innovation is key to the success of every brand. If you’re simply relying on your current product offering for the future of your brand—then you don’t have a sustainable growth model.

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Sustaining Your Food Brand’s Growth

Many CPG food brands are continuing to see record sales growth.

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Many CPG food brands are continuing to see record sales growth. However, there are many questions that accompany this growth…How long will this growth continue? When will this spike start trending down? Should we increase capacity? How can we reach and retain the new households that have purchased our brand—some for the first time? Will we see sustained growth? If so, what will it be…2%, 5%, 10% or more?

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Managing Food Brands in a Time of Crisis

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Due to the current COVID-19 crisis, food and beverage companies are having to navigate unchartered waters when it comes to sourcing raw materials, workforce sustainability, retailer demand, consumer consumption, and overall brand management. Read more…

Reviving Legacy Brands

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Feelin’ tired and old? The kids aren’t making time for you. Nobody cares about you anymore. All that’s left to talk about are your “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

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Plant-Based goes Incogmeato

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

No, that’s not a typo – Incogmeato’s a clever new brand name for a new line of plant-based burgers, brats and Italian sausage poised to begin hitting backyard grills across America during the next few months, just in time for prime grilling season. As the name suggests, the goal for the products was that they be indistinguishable from their traditional meat-based counterparts.
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Innovate or Die

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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Kiss My Sass

Scott Cooter
Scott Cooter Creative Director / Senior Copywriter

Snack-naming trends

Consumer attitudes toward snacking are changing, driven in a large part by the millennial audience. Where older generations viewed snacks as guilty pleasures, millennials’ insistence on socially aware, better-for-you food has created cross-over snacks requiring no discretion.
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Are You Not Entertaining?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I see soooo many food and beverage brands just pushing out the same old content on social media…nice food pic, talk about how great my brand is, more food pics, maybe a happy kid, throw in a packaging shot or two…predictable, boring, and most importantly …UNEFFECTIVE!
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