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July 30, 2019

Are You Not Entertaining?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I see soooo many food and beverage brands just pushing out the same old content on social media…nice food pic, talk about how great my brand is, more food pics, maybe a happy kid, throw in a packaging shot or two…predictable, boring, and most importantly …UNEFFECTIVE!
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015: A DIGITAL STRATEGY TO GROW YOUR BRAND

WITH NATE BACHYNSKI

This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up.
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April 29, 2019

Hello…Is Your Brand There?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

When consumers are looking…is your CPG food or beverage brand anywhere to be found?

In order to be found, you have to occupy space in two places: 1) in the minds of consumers, and 2) on the shelf at retail.
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013: CPG Brand Success

WITH JIM LOW

In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands.
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February 27, 2019

The Death Spiral of Price Promotions

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Price promotions. I like to refer to them as the race to the bottom. Who can win the competition of having the lowest price and commoditizing their brand?
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Are You Listening?

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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January 29, 2019

The Social Media Food Phenomenon

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.

So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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010: CREATIVE TESTING

WITH JOE SIDERANKO(IPSOS)

This episode of the Peppered Podcast is with Joe Sideranko, from Ipsos. Ipsos is a global leader in the area market research, and one of the world’s largest provider of advertising testing services.
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October 15, 2018

Time To Man-Up!

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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September 20, 2018

Aligning Sales & Marketing

Jamie Allebach
Jamie Allebach Chief Executive & Creative Officer

Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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