Author: <span>Jamie Allebach</span>

Sustaining Your Food Brand’s Growth

Many CPG food brands are continuing to see record sales growth.

Jamie Allebach Chief Executive & Creative Officer

Many CPG food brands are continuing to see record sales growth. However, there are many questions that accompany this growth…How long will this growth continue? When will this spike start trending down? Should we increase capacity? How can we reach and retain the new households that have purchased our brand—some for the first time? Will we see sustained growth? If so, what will it be…2%, 5%, 10% or more?

Am I “Reaching” The Right Consumers?

Jamie Allebach Chief Executive & Creative Officer

“Consumers are currently purchasing my brand 5 times. If I could increase their buy rate to 6, I could grow sales by…” I’ve heard this theory/thought-process a thousand times. And the fact of the matter is—it doesn’t work. If your goal is to grow your brand, this strategy will never get you there.
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Managing Food Brands in a Time of Crisis

Jamie Allebach Chief Executive & Creative Officer

Due to the current COVID-19 crisis, food and beverage companies are having to navigate unchartered waters when it comes to sourcing raw materials, workforce sustainability, retailer demand, consumer consumption, and overall brand management. Read more…

Reviving Legacy Brands

Jamie Allebach Chief Executive & Creative Officer

Feelin’ tired and old? The kids aren’t making time for you. Nobody cares about you anymore. All that’s left to talk about are your “old” glory days?

You may have been “all that” back in the day, but now you’re a legacy brand that seems to have lost its luster with consumers.

Innovate or Die

Jamie Allebach Chief Executive & Creative Officer

We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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Food for Thought in 2020

Jamie Allebach Chief Executive & Creative Officer

There’s lots of great things happening in the world of food. Innovation is at an all-time high. Brands are working hard to clean-up their labels and ingredients. Sustainability is top-of-mind. And, better-for-you, healthier foods continue to grow.

Are You Not Entertaining?

Jamie Allebach Chief Executive & Creative Officer

I see soooo many food and beverage brands just pushing out the same old content on social media…nice food pic, talk about how great my brand is, more food pics, maybe a happy kid, throw in a packaging shot or two…predictable, boring, and most importantly …UNEFFECTIVE!
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A DIGITAL STRATEGY TO GROW YOUR BRAND

WITH NATE BACHYNSKI

This episode of the Peppered Podcast focuses exclusively on digital marketing and features Nate Bachynski. It seems like everyone today is an “expert” in digital marketing. So many of the food and beverage brands that I come in contact with simply don’t have their digital and social strategies buttoned-up.
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