When consumers are looking…is your CPG food or beverage brand anywhere to be found?
In order to be found, you have to occupy space in two places: 1) in the minds of consumers, and 2) on the shelf at retail.
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In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands.
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Price promotions. I like to refer to them as the race to the bottom. Who can win the competition of having the lowest price and commoditizing their brand?
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“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.
So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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This episode of the Peppered Podcast is with Joe Sideranko, from Ipsos. Ipsos is a global leader in the area market research, and one of the world’s largest provider of advertising testing services.
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I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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