In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands.
On this episode we discuss:
- Working with a 4th generation family brand
- Innovation within a mature category
- Why creativity is so important for brands
- The benefits of distinctive packaging
- Gaining distribution for new products
- Driving trial with consumers
- And, a little shop-talk on some of the hottest brands
