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013: CPG Brand Success

WITH Jim Low

In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands.

On this episode we discuss:

  • Working with a 4th generation family brand
  • Innovation within a mature category
  • Why creativity is so important for brands
  • The benefits of distinctive packaging
  • Gaining distribution for new products
  • Driving trial with consumers
  • And, a little shop-talk on some of the hottest brands