This episode of the Peppered Podcast is with Joe Sideranko, from Ipsos. Ipsos is a global leader in the area market research, and one of the world’s largest provider of advertising testing services.
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Blog
THE STORY OF PELOTON CASCARA TEA
David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.
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Frozen in Time
Want to win in the frozen aisle?
Be dull.
During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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What Happens When The Fourth Wall Breaks Down Between Brands And People?
A new fusion of advertising, smart technology, and online culture is integrating more into our lives every day. As we integrate, advertising does the same. Read more…
LAUNCH & LEARN
Jim Partner is president of The Partner Company and an adjunct professor at St. Joseph’s University in their food marketing program. In this episode we talked about how to successfully launch a food or beverage product.
THE STATE OF SNACKING
David Walsh is the Vice President of SNAC International. SNAC is the leading international trade association for the snack industry. They represent over 400 companies worldwide, including snack industry suppliers, marketers, and manufacturers.
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THE “PREMIUM” GROWTH STRATEGY
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation.
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REDUCING THE RISK OF MARKETING INVESTMENTS
Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage.
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