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005: REDUCING THE RISK OF MARKETING INVESTMENTS

WITH Mark Chudnoff

Mark Chudnoff is one of the industry’s leading experts in marketing research and president of Chudnoff Associates, a full-service marketing research firm, known for their expertise in food and beverage.

On this episode we discuss:

  • The diverse tools available for developing marketing insights
  • How to use research and insights to assure you have the right product, idea, campaign, etc.
  • Research for packaging design
  • Sensory research
  • Research for innovation
  • The right path for launching new products
  • The pros and cons of DYI research