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April 2, 2019

6 Ways To Cut Through Inundation With Distinct Content

Nathan Allebach
Nathan Allebach Social Media Manager

Everyone is trying to do everything with their brands these days. There’s so much content competing for clicks and attention real estate every moment of every day in every category. Competition is inevitable. Inundation is everywhere. So what can we do about it? Read more…

January 22, 2019

The Advertising Benefits of Branded Reaction GIFs

Nathan Allebach
Nathan Allebach Social Media Manager

Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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June 24, 2018

How To Break The Fourth Wall On Social Media

Nathan Allebach
Nathan Allebach Social Media Manager

A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
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