How much time do you spend on social media each day? 5 minutes, 10 minutes—some, even couple hours. Just think about that, then think about how there are currently over 3 billion social media users and that 69% of US citizens use some type of social media. To put that into perspective, that’s roughly 225 million pairs of eyeballs that could potentially be seeing and spending time with your brand!
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Blog
The Social Media Food Phenomenon
People are posting thousands of images every day—of the food they are eating! Instagram alone has hundreds of millions of posts, pics, and videos just about food.
So, why is #foodporn so obscenely successful on social media? Lots of reasons, let’s start with some of the basics…
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ITHACA COLD-CRAFTED HUMMUS
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful.
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The Advertising Benefits of Branded Reaction GIFs
Across the landscape of social media platforms there seems to be an endless set of tools to utilize for your content creation. Emoji’s, memes, Vine-style videos, long-form videos, branded photography, text joke formats, leetspeak, the list goes on. One tool that users have been all over the past few years has been GIFs. The GIF file was invented by Steve Wilhite in 1987 and they’ve been around since the beginning of Internet culture in one form or another. The “dancing baby” and “hamster dance” were classics from the late 1990s. Countless GIFs were shared across Myspace in its heyday and many more are created every day on platforms like Twitter or Reddit.
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CREATIVE TESTING
This episode of the Peppered Podcast is with Joe Sideranko, from Ipsos. Ipsos is a global leader in the area market research, and one of the world’s largest provider of advertising testing services.
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THE STORY OF PELOTON CASCARA TEA
David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand.
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Frozen in Time
Want to win in the frozen aisle?
Be dull.
During a recent shopping trip to the frozen section at my local Walmart, I was struck by how difficult it was to find the products I was looking for, even when I had a general idea of where they should be.
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What Happens When The Fourth Wall Breaks Down Between Brands And People?
A new fusion of advertising, smart technology, and online culture is integrating more into our lives every day. As we integrate, advertising does the same. Read more…
