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012: THE STORY OF MOONPIE’S TWITTER AND LANDSCAPE OF ONLINE CULTURE

WITH Patrick Wells

On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter.

On this episode we discuss:

  • Relating to online culture
  • How to create a viral moment
  • What most brands are doing wrong on social media
  • Can social media really drive sales?
  • What’s next for brands on social media?
  • And much more