On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter.
On this episode we discuss:
- Relating to online culture
- How to create a viral moment
- What most brands are doing wrong on social media
- Can social media really drive sales?
- What’s next for brands on social media?
- And much more
