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011: ITHACA COLD-CRAFTED HUMMUS

WITH Founder Chris Kirby

On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful.

On this episode we discuss:

  • The Ithaca Cold-Crafted brand story
  • How small brands can compete against category giants
  • Gaining distribution for emerging brands
  • Production scale-up challenges
  • Maintaining profit along the journey
  • The role of social media