When consumers are looking…is your CPG food or beverage brand anywhere to be found?
In order to be found, you have to occupy space in two places: 1) in the minds of consumers, and 2) on the shelf at retail.
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Blog
THE SHIFTING SHARE OF STOMACH
My guest on this episode of the Peppered Podcast is Jeff Metzger, President of Best-Met Publishing and publisher for Food World, Food Trade News, and the Mid-Atlantic Grocery Industry Directory.
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CPG Brand Success
In this episode of the Peppered Podcast, I’m having a conversation with Jim Low. Jim is the Executive Vice President of Sales & Marketing at Schuman Cheese. He’s also worked at Enjoy Life Foods, a popular better-for-you snack brand and global food giant, Mondelez, where he worked on the Ritz Crackers, Wheat Thins, and Trident Gum brands.
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6 Ways To Cut Through Inundation With Distinct Content
Everyone is trying to do everything with their brands these days. There’s so much content competing for clicks and attention real estate every moment of every day in every category. Competition is inevitable. Inundation is everywhere. So what can we do about it? Read more…
THE STORY OF MOONPIE’S TWITTER AND LANDSCAPE OF ONLINE CULTURE
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter.
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The Death Spiral of Price Promotions
Price promotions. I like to refer to them as the race to the bottom. Who can win the competition of having the lowest price and commoditizing their brand?
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Are You Listening?
“Be slow to speak and quick to listen.” I’m sure you’ve heard this familiar proverb. We all need to practice being better listeners, right?
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The Power of Lateral Thinking
As food marketers, we tend to think that telling potential customers how delicious our products are is enough. It’s why most new product launches and ad campaigns simply feature high-appetite food photography showing products at their mouthwatering best. Add a headline calling out product attributes and a few lines of aspirational body copy, slap “New” on it, and call it a day.
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