Many CPG food brands are continuing to see record sales growth. However, there are many questions that accompany this growth…How long will this growth continue? When will this spike start trending down? Should we increase capacity? How can we reach and retain the new households that have purchased our brand—some for the first time? Will we see sustained growth? If so, what will it be…2%, 5%, 10% or more?
Blog
Am I “Reaching” The Right Consumers?
“Consumers are currently purchasing my brand 5 times. If I could increase their buy rate to 6, I could grow sales by…” I’ve heard this theory/thought-process a thousand times. And the fact of the matter is—it doesn’t work. If your goal is to grow your brand, this strategy will never get you there.
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Managing Food Brands in a Time of Crisis
Due to the current COVID-19 crisis, food and beverage companies are having to navigate unchartered waters when it comes to sourcing raw materials, workforce sustainability, retailer demand, consumer consumption, and overall brand management. Read more…
Advertising In Crisis
The coronavirus has infected every aspect of our lives. Our loved ones, small businesses, our global economies, governments, and our entire online discourse. People are on edge and exhausted, but they can’t look away from the screen. Updates are constant and confusing. Misinformation is everywhere. Some companies are cutting hours, some are going out of business, and others can’t keep up with demand as their products literally fly off the shelves from panic purchases.
Plant-Based goes Incogmeato
No, that’s not a typo – Incogmeato’s a clever new brand name for a new line of plant-based burgers, brats and Italian sausage poised to begin hitting backyard grills across America during the next few months, just in time for prime grilling season. As the name suggests, the goal for the products was that they be indistinguishable from their traditional meat-based counterparts.
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Innovate or Die
We are living in very unique times for food and beverage brands. In years past, brands could simply keep producing and selling the same old “go-to’s” year after year. Sometimes decade after decade. And maybe come up with a new twist, flavor, or product extension every few years.
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Food for Thought in 2020
There’s lots of great things happening in the world of food. Innovation is at an all-time high. Brands are working hard to clean-up their labels and ingredients. Sustainability is top-of-mind. And, better-for-you, healthier foods continue to grow.
2020 Is The Year Brands Take TikTok
A look into what brands have done and can do on the new video platform
