I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
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Blog
The Art Of Seduction
Love is cheap. Desire sells products.
Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
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Aligning Sales & Marketing
Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
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5 New Consumer Purchase Triggers
Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
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Are You Dateable?
No, seriously—would you date your brand? Humans are designed for personal interaction with each other. Basic attraction, compatibility, and the desire for relationships are what draw us together.
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Brand Talk — Who’s Ready For An Audit?
Just hearing the word audit can send even some of the most organized companies into a state of panic – that is if you are referring to a financial audit.
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How To Break The Fourth Wall On Social Media
A quick Google search can get you all the latest trends, algorithms, or strategies to reach whatever social media goal you want, right? Self-appointed influencers and other social “experts” know exactly how to make your brand successful, right? Everyone thinks they have the answers on social media. Most of them are probably wrong. But we’re in the wild west, so really anything goes.
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Want Brand Loyalty? Target Millennial Parents.
According to popular belief (and many old studies), millennials are not particularly brand loyal, with theories ranging from low attention spans to price-sensitivity due to lower income levels as being the cause. However, according to a new study just released by the National Retail Federation, all that begins to change once millennials become parents themselves and start shopping for their own families.
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