Nick Fuglestad is a director for MacGuffin Films in Manhattan, NYC. MacGuffin is the world’s premiere tabletop commercial production company for Food and Beverage marketing.
Read more…
Blog
BRAND SUCCESS IN NATURAL AND ORGANIC PRODUCTS
Bob Burke is an author, advisor, keynote speaker, board member for dozens of natural product brands, and one of the country’s leading experts and thought leaders in natural and organic products. He’s helped hundreds of companies and brands bring natural and specialty products to market, and was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine.
CHALLENGES FACING CPG FOOD & BEVERAGE BRANDS
This episode of the Peppered Podcast features Jeff Martin. Jeff is a senior-level executive in the food industry with nearly 40 years of experience.
PEPPERED PILOT
The Peppered Podcast brings seasoned talk for food and beverage marketing and brand professionals.
Read more…
Time To Man-Up!
I hope there’s no one reading this article who is still targeting women 25-54, to advertise their food or beverage brand. If you are, please call me. I can help.
Read more…
The Art Of Seduction
Love is cheap. Desire sells products.
Okay, we’ve written about Love and Love Brands before (spoiler alert: it’s really just ‘like’). Truth be told, love is not what you’re after.
Read more…
Aligning Sales & Marketing
Marketing vs. Sales—an age-old rivalry. “Sales are down because ‘marketing’ isn’t supporting our brand with the consumer.” “The new product launch failed because ‘sales’ didn’t do their job!”
Read more…
5 New Consumer Purchase Triggers
Having been in CPG marketing, and primarily working with food brands, for nearly 30 years, there have always been certain constant pivotal drivers in consumer purchasing — the “go-to”s that always drive consumer response. Well, things are changing. In fact, there has been a definitive paradigm shift that all marketers should be paying close attention to.
Read more…
