How much time does it take to engage an audience? A rodeo bull rider gets it done in 8 seconds: 1,200 horsepower nitro-burning fuel dragsters do it in under 5.
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Blog
Putting The Cart Before The Store
Combining street food convenience and restaurant quality, mobile kitchens are bringing good, cheap food to a pavement near you. And while some industry observers had begun to dismiss food trucks, declaring them promotional ploys or training wheels for brick-and-mortar – they are far from reaching their peak. Food trucks are like a test kitchen on wheels. From tacos, to falafels, to waffles – food trucks are known for their creative ingredients and newly fabricated cuts of meat, and artisan beverages.
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Is Your Website A Destination?
Too often brands are busy promoting themselves rather than becoming a trusted resource and/or partner. Brands need to earn the right to tell consumers how great they are. I ran across two sites and a blog recently that are doing a great job of becoming a partner/resource.
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QR Codes: Things To Keep In Mind
Over the past few years we have seen the implementation or QR codes increase. We have seen this on the shelves in stores, on product packaging, print ads, posters and business cards. They are being used everywhere.
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YouTube Food Service
Fact: The majority of people prefer to watch instead of read.
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Sell Sheets And The Not-So-Obvious
We all know what a sell sheet or product information brochure is, and the information it needs to contain — SKUs, sizes, who to call — but there are two things that are often forgotten: Appetite Appeal and WIIFM (What’s In It For Me?).
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Have A Coke And A Smile
Making a brand memorable
What do you do when you’re one of the best-known brands in the world and want to come up with a new brand message?
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Pinterest — From Big Idea To Action
You’ve heard about Pinterest and that it’s the new “big marketing idea,” but you may be wondering just how to really make it actionable. There are many companies out there giving it a try: Country Outfitters, Wilton, and Naturalizer, just to name a few.
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