It’s nothing new for a brand to incorporate digital elements to engage and interact with consumers. They have a website, Facebook page, or Twitter account to become more interactive and engage their audiences. In fact, it’s generally expected. Consumers have become accustomed to interacting with their favorite brands and sometimes getting exposed to new brands based on these customer experiences, especially with the viral nature of the consumers sharing their content.
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Blog
Breaking News: 2012 Shopper Marketing Expo Learnings
Last week was the Shopper Marketing Expo, put on by the Path to Purchase Institute in Chicago, IL. The best of the best in shopper marketing were there sharing valuable information. I attended four sessions and found some common themes running throughout:
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Organic Seo: Do Keywords Matter Anymore?
The short answer to this question…No..and Yes.
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Shoppability & Packaging
I have a tendency to do my food shopping on the fly, tucking it into the empty spots in my schedule, often when something on my list has become a critical need. I am going in for items that I buy regularly, know where they are, know what they look like, and have calculated how long it will take me to conquer my list. I enjoy the activity of hunting down and gathering the items on my list, much like a scavenger hunt. My challenge is when I find myself in front of a display shelf, looking for “my product”. It can almost feel like a personal offense when I cannot find something that I have purchased regularly.
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15-Second Social: Less Is More… Again
How much time does it take to engage an audience? A rodeo bull rider gets it done in 8 seconds: 1,200 horsepower nitro-burning fuel dragsters do it in under 5.
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Putting The Cart Before The Store
Combining street food convenience and restaurant quality, mobile kitchens are bringing good, cheap food to a pavement near you. And while some industry observers had begun to dismiss food trucks, declaring them promotional ploys or training wheels for brick-and-mortar – they are far from reaching their peak. Food trucks are like a test kitchen on wheels. From tacos, to falafels, to waffles – food trucks are known for their creative ingredients and newly fabricated cuts of meat, and artisan beverages.
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Is Your Website A Destination?
Too often brands are busy promoting themselves rather than becoming a trusted resource and/or partner. Brands need to earn the right to tell consumers how great they are. I ran across two sites and a blog recently that are doing a great job of becoming a partner/resource.
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QR Codes: Things To Keep In Mind
Over the past few years we have seen the implementation or QR codes increase. We have seen this on the shelves in stores, on product packaging, print ads, posters and business cards. They are being used everywhere.
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