As a brand, your digital presence is incredibly important. It should be a given that brands regularly post new content on their website and across all social media platforms. It keeps consumers informed, provides access to up-to-date information on your products and helps keep your presence on the web relevant (from a search engine standpoint and to the consumer). Nothing is worse than going to a website to look up information and finding something incorrect or outdated, or going to a brand’s Facebook or Twitter page and seeing their last post was from 6 months ago.
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Blog
The Slow Death Of RSS
On Monday of this week, Google announced that it would be ending the RSS service “Google Reader” which was a content aggregator that is still widely used by a very core group of enthusiasts. So if the audience is there and the service is being used then why would they go out of their way to upset a very loyal and vocal readership? In order to answer this I think we have to look at what RSS provides and what recent developments in technology have meant for the service.
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Truth In Advertising? Try Some Humor Instead.
Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
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The Value Of Blogger Outreach Campaigns
I just came across a very interesting article on eMarketer.com that I thought worthy of sharing: Brands Leverage Influencers’ Reach on Blogs, Social.
In summary, this article explains the value of blogger outreach campaigns:
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How Chiquita Went Mobile To Hit A Home Run
I recently read an article, “Chiquita Goes Mobile with Little League Baseball” , that immediately had me cheering: “Way to think outside of the box Chiquita!” “ Great idea!” “Perfect target!”. Chiquita bananas have been a long-standing favorite of mine; the perfect fruit, with its own wrapper, sweet, not messy, great grab-n-go snack. With four active kids, it was often a fruit I picked up as the snack mom providing something nourishing for the team. When I read that Chiquita Brands had leveraged a three-year partnership with Little League Baseball, I was excited! They have stepped into the perfect fit – Mom’s shopping for healthy choices for their family, parents providing snacks for sports teams, kids wanting a grab-n-go, fun snack.
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Get Tactical With Consumer Profiles
As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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Who’s Who With Your Brand
In food marketing it’s expected that customer segmentation and profiling is part of the marketing strategy and planning process. Often times, this can be overly complex, and, in typical marketing fashion…not very practical or actionable.
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Ready, Set, Sell: The 3-Second Billboard Rule
We’ve all heard the Six-Second Billboard Rule: how any information the viewer can’t absorb in six seconds is wasted.
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