Social media has changed the shopping experience for everyone—brands, retailers, and consumers. Social platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, Snapchat, Tumblr, and others are now a constant and significant influence on what, where, and how often consumers buy.
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Blog
Why Millennials Matter To Your Brand
There are 80 million Millennials—24.5% of the US population. They are the largest adult generation, ever and are projected to account for 30% of retail sales by 2020—surpassing Baby Boomers!
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Who Says I Should Be An Intern?
As a college student finishing up my senior year, one of my final requirements to graduate is to log a certain number of hours at an internship. Many people I’ve talked to dread this part of their college career, saying it’s just a waste of time and that they’d never do it again. Are internships as bad as they sound, or could they be one of the best decisions you’ve ever made? As I’m halfway through the fall semester as well as my internship with Allebach Communications, I thought it would be helpful to explore what an internship really is in this essay.
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Pandora: Radio Advertising Gets Real
Real-Time targeting capabilities push Pandora to the top of the charts.
There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV.
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From Online Discovery To In-Store Experience
Consumer food brands often wrestle with effectively bridging the gap between online and in-store shoppers–most of the time over complicating the marketing process. It’s simple; most consumers discover your brand online, and then activate in-store.
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Reaching Customers Via Cooking Videos
It’s official: YouTube is now second to only Google itself in terms of search queries. Which only makes sense — when we want information about something, we Google it, but when we want to know how to use something or cook it properly, we visit YouTube to watch a video on the right way to do it.
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2013 Shopper Marketing Summit Insights
As I look back at my notes from the Path to Purchase Institute’s Shopper Marketing Summit last week, I realize just how much there is to share. Rather than overwhelming you, I will provide a few bullets for you to think about.
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Seize The Mobile Opportunity
“Mobile is too big of an opportunity for retailers to not properly seize.” says Adam Lavine, CEO of FunMobility. Mobile presents many strategic advantages for retailers to differentiate their brand, strengthen customer relationships and loyalty, and ultimately drive revenue. While nearly 83% of the top retailers already provide a mobile offering, there are only one-in-three who actually provide all three platforms – mobile web, iOS and Android.
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