I just came across a very interesting article on eMarketer.com that I thought worthy of sharing: Brands Leverage Influencers’ Reach on Blogs, Social.
In summary, this article explains the value of blogger outreach campaigns:
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I recently read an article, “Chiquita Goes Mobile with Little League Baseball” , that immediately had me cheering: “Way to think outside of the box Chiquita!” “ Great idea!” “Perfect target!”. Chiquita bananas have been a long-standing favorite of mine; the perfect fruit, with its own wrapper, sweet, not messy, great grab-n-go snack. With four active kids, it was often a fruit I picked up as the snack mom providing something nourishing for the team. When I read that Chiquita Brands had leveraged a three-year partnership with Little League Baseball, I was excited! They have stepped into the perfect fit – Mom’s shopping for healthy choices for their family, parents providing snacks for sports teams, kids wanting a grab-n-go, fun snack.
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Just about a year ago Dole began their “366 Ways to Go Bananas” or “A Banana a Day” promotion to support their three-year-long “Go Bananas” concept. The overall goal is to encourage Americans to use and incorporate bananas in their diet outside of just breakfast and lunch– which would increase the overall sales of bananas.
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The holiday shopping season is finally upon us. With Thanksgiving less than a week away, our mailboxes have been packed with Black Friday and Pre-Black Friday mailers and flyers for weeks now. Ditto the Sunday papers: stuffed to the gills with inserts from every retailer you can think of.
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It’s nothing new for a brand to incorporate digital elements to engage and interact with consumers. They have a website, Facebook page, or Twitter account to become more interactive and engage their audiences. In fact, it’s generally expected. Consumers have become accustomed to interacting with their favorite brands and sometimes getting exposed to new brands based on these customer experiences, especially with the viral nature of the consumers sharing their content.
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The short answer to this question…No..and Yes.
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How much time does it take to engage an audience? A rodeo bull rider gets it done in 8 seconds: 1,200 horsepower nitro-burning fuel dragsters do it in under 5.
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Too often brands are busy promoting themselves rather than becoming a trusted resource and/or partner. Brands need to earn the right to tell consumers how great they are. I ran across two sites and a blog recently that are doing a great job of becoming a partner/resource.
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