As I look back at my notes from the Path to Purchase Institute’s Shopper Marketing Summit last week, I realize just how much there is to share. Rather than overwhelming you, I will provide a few bullets for you to think about.
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I just came across a very interesting article on eMarketer.com that I thought worthy of sharing: Brands Leverage Influencers’ Reach on Blogs, Social.
In summary, this article explains the value of blogger outreach campaigns:
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As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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Last week was the Shopper Marketing Expo, put on by the Path to Purchase Institute in Chicago, IL. The best of the best in shopper marketing were there sharing valuable information. I attended four sessions and found some common themes running throughout:
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Too often brands are busy promoting themselves rather than becoming a trusted resource and/or partner. Brands need to earn the right to tell consumers how great they are. I ran across two sites and a blog recently that are doing a great job of becoming a partner/resource.
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We all know what a sell sheet or product information brochure is, and the information it needs to contain — SKUs, sizes, who to call — but there are two things that are often forgotten: Appetite Appeal and WIIFM (What’s In It For Me?).
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You’ve heard about Pinterest and that it’s the new “big marketing idea,” but you may be wondering just how to really make it actionable. There are many companies out there giving it a try: Country Outfitters, Wilton, and Naturalizer, just to name a few.
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