As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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In food marketing it’s expected that customer segmentation and profiling is part of the marketing strategy and planning process. Often times, this can be overly complex, and, in typical marketing fashion…not very practical or actionable.
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We’ve all heard the Six-Second Billboard Rule: how any information the viewer can’t absorb in six seconds is wasted.
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Just about a year ago Dole began their “366 Ways to Go Bananas” or “A Banana a Day” promotion to support their three-year-long “Go Bananas” concept. The overall goal is to encourage Americans to use and incorporate bananas in their diet outside of just breakfast and lunch– which would increase the overall sales of bananas.
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I recently read an article in Path to Purchase which called attention to Triad’s Pinterest Board, Ads: Then & Now.
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The holiday shopping season is finally upon us. With Thanksgiving less than a week away, our mailboxes have been packed with Black Friday and Pre-Black Friday mailers and flyers for weeks now. Ditto the Sunday papers: stuffed to the gills with inserts from every retailer you can think of.
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In the marketing world, “brands” have always been the epicenter of our being. The very reason for our existence. Dominating retail space and the hearts and minds of consumers…THE BRAND. However, over the years, we’ve noticed a shift in the retail landscape. The transformation of private label to—the PRIVATE BRAND.
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It’s nothing new for a brand to incorporate digital elements to engage and interact with consumers. They have a website, Facebook page, or Twitter account to become more interactive and engage their audiences. In fact, it’s generally expected. Consumers have become accustomed to interacting with their favorite brands and sometimes getting exposed to new brands based on these customer experiences, especially with the viral nature of the consumers sharing their content.
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