More and more, consumers are Googling food brands they hear about and shopping online.
Here are 10 very vital statistics having to do with marketing food & beverages to increasingly health-conscious buyers in the digital age.
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Believe it or not, simply being active and engaged in social media is the baseline entry point these days. You’re no longer on the social frontline anymore just by having your brand on Twitter, Instagram, Pinterest, YouTube, Facebook, etc. The new bar is now having content that’s worth sharing.
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Social media has changed the shopping experience for everyone—brands, retailers, and consumers. Social platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, Snapchat, Tumblr, and others are now a constant and significant influence on what, where, and how often consumers buy.
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There are 80 million Millennials—24.5% of the US population. They are the largest adult generation, ever and are projected to account for 30% of retail sales by 2020—surpassing Baby Boomers!
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As a college student finishing up my senior year, one of my final requirements to graduate is to log a certain number of hours at an internship. Many people I’ve talked to dread this part of their college career, saying it’s just a waste of time and that they’d never do it again. Are internships as bad as they sound, or could they be one of the best decisions you’ve ever made? As I’m halfway through the fall semester as well as my internship with Allebach Communications, I thought it would be helpful to explore what an internship really is in this essay.
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Real-Time targeting capabilities push Pandora to the top of the charts.
There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV.
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Consumer food brands often wrestle with effectively bridging the gap between online and in-store shoppers–most of the time over complicating the marketing process. It’s simple; most consumers discover your brand online, and then activate in-store.
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It’s official: YouTube is now second to only Google itself in terms of search queries. Which only makes sense — when we want information about something, we Google it, but when we want to know how to use something or cook it properly, we visit YouTube to watch a video on the right way to do it.
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