Consumer food brands often wrestle with effectively bridging the gap between online and in-store shoppers–most of the time over complicating the marketing process. It’s simple; most consumers discover your brand online, and then activate in-store.
Read more…
It’s official: YouTube is now second to only Google itself in terms of search queries. Which only makes sense — when we want information about something, we Google it, but when we want to know how to use something or cook it properly, we visit YouTube to watch a video on the right way to do it.
Read more…
As I look back at my notes from the Path to Purchase Institute’s Shopper Marketing Summit last week, I realize just how much there is to share. Rather than overwhelming you, I will provide a few bullets for you to think about.
Read more…
“Mobile is too big of an opportunity for retailers to not properly seize.” says Adam Lavine, CEO of FunMobility. Mobile presents many strategic advantages for retailers to differentiate their brand, strengthen customer relationships and loyalty, and ultimately drive revenue. While nearly 83% of the top retailers already provide a mobile offering, there are only one-in-three who actually provide all three platforms – mobile web, iOS and Android.
Read more…
As a brand, your digital presence is incredibly important. It should be a given that brands regularly post new content on their website and across all social media platforms. It keeps consumers informed, provides access to up-to-date information on your products and helps keep your presence on the web relevant (from  a search engine standpoint and to the consumer). Nothing is worse than going to a website to look up information and finding something incorrect or outdated, or going to a brand’s Facebook or Twitter page and seeing their last post was from 6 months ago.
Read more…
On Monday of this week, Google announced that it would be ending the RSS service “Google Reader” which was a content aggregator that is still widely used by a very core group of enthusiasts. So if the audience is there and the service is being used then why would they go out of their way to upset a very loyal and vocal readership? In order to answer this I think we have to look at what RSS provides and what recent developments in technology have meant for the service.
Read more…
Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
Read more…
I just came across a very interesting article on eMarketer.com that I thought worthy of sharing: Brands Leverage Influencers’ Reach on Blogs, Social.
In summary, this article explains the value of blogger outreach campaigns:
Read more…
