Category: <span>Blog</span>

Pinterest – The Food Marketer’s Shopper-Tunity Of A Lifetime?

Jamie Allebach Chief Executive & Creative Officer

As an avid pinner and marketing professional, I find the interest in Pinterest (yes, I can rhyme any time) as a long-term brand relationship builder fascinating, as well as personally vindicating. Years ago, I suggested a client of ours should begin posting images on home improvement boards to show aspiring homeowners the family rooms and kitchens their home equity loans had been — or could be — used for. Sadly, it went nowhere… but the seed had been planted.
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10 Vital Food & Beverage Stats You Should Know

Jamie Allebach Chief Executive & Creative Officer

More and more, consumers are Googling food brands they hear about and shopping online.

Here are 10 very vital statistics having to do with marketing food & beverages to increasingly health-conscious buyers in the digital age.
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Creating Shareable Social Content

Jamie Allebach Chief Executive & Creative Officer

Believe it or not, simply being active and engaged in social media is the baseline entry point these days. You’re no longer on the social frontline anymore just by having your brand on Twitter, Instagram, Pinterest, YouTube, Facebook, etc. The new bar is now having content that’s worth sharing.
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Grocery Shopping Gone Social

Jamie Allebach Chief Executive & Creative Officer

Social media has changed the shopping experience for everyone—brands, retailers, and consumers. Social platforms like Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, Snapchat, Tumblr, and others are now a constant and significant influence on what, where, and how often consumers buy.
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Why Millennials Matter To Your Brand

Jamie Allebach Chief Executive & Creative Officer

There are 80 million Millennials—24.5% of the US population. They are the largest adult generation, ever and are projected to account for 30% of retail sales by 2020—surpassing Baby Boomers!
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Who Says I Should Be An Intern?

Jamie Allebach Chief Executive & Creative Officer

As a college student finishing up my senior year, one of my final requirements to graduate is to log a certain number of hours at an internship. Many people I’ve talked to dread this part of their college career, saying it’s just a waste of time and that they’d never do it again. Are internships as bad as they sound, or could they be one of the best decisions you’ve ever made? As I’m halfway through the fall semester as well as my internship with Allebach Communications, I thought it would be helpful to explore what an internship really is in this essay.
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Pandora: Radio Advertising Gets Real

Scott Cooter Creative Director / Senior Copywriter

Real-Time targeting capabilities push Pandora to the top of the charts.
There’s a good reason traditional broadcast radio is a valued part of most media plans year after year. It offers high reach, good targetability, and extraordinarily low costs compared to TV.
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From Online Discovery To In-Store Experience

Jamie Allebach Chief Executive & Creative Officer

Consumer food brands often wrestle with effectively bridging the gap between online and in-store shoppers–most of the time over complicating the marketing process. It’s simple; most consumers discover your brand online, and then activate in-store.
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