Category: <span>Blog</span>

Artificial Intelligence In Media

Jamie Allebach Chief Executive & Creative Officer

With new technologies constantly evolving each day, people have become mostly un-phased by some of the recent leaps in media. Take for example, drones: At one point, the idea was a joke, then it became a topic of fear, then ever so slowly, they became integrated into every day life to the point where hardly anyone thinks twice about them. That’s exactly how artificial intelligence (AI) is – and no other new tech is changing the media world quite like it. AI is changing our use of smartphones, social media, and many other aspects of the marketplace.
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How Do People Prefer To Get Their Advertising? You’ll Be Surprised.

Jamie Allebach Chief Executive & Creative Officer

Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.
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Email Rules!

Jamie Allebach Chief Executive & Creative Officer

Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:
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Love, Love Me Do

Jamie Allebach Chief Executive & Creative Officer

Back in the Sixties when Beatlemania was at its peak, John, Paul, George and Ringo were the best-known names in music, greeted by hordes of screaming fans everywhere they went, including The Ed Sullivan Show. As the Fab Four took the stage to swing into ‘She Loves You,’ scores of sobbing, emotionally-smitten teenage girls watched enraptured, tears streaming down their faces.
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Catalina. . . Not Just An Island

Jamie Allebach Chief Executive & Creative Officer

Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.
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Influencer Marketing 101 Part 2

Jamie Allebach Chief Executive & Creative Officer

In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.
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Influencer Marketing 101 Part 1

Jamie Allebach Chief Executive & Creative Officer

It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.
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M Is For Mobile. It’s Also For Millennial.

Jamie Allebach Chief Executive & Creative Officer

As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.
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