Not so much.
In the CPG world, we all know the constant pressure that is placed on brands to deliver trade programs that retailers will like and in many cases – what retailers are dictating.
Read more…
Blog
Hunger Games
What’s the sweet spot for snack sales?
In a word, Millennials.
According to the latest Mintel1 report, 15% of snackers are always hungry. But the real sweet spot is 18-34 year-olds, where one in four (25%) say they’re hungry all day, every day, seven days a week.
Read more…
3 Snacking Eye-Openers
#3 Consumers Are Snacking More & More & More
IRI data shows that there has been a 3% increase in the number of consumers snacking more than five times per day. Currently, 14% of people snack five or more times a day in addition to their regular mealtimes. IRI predicts this will continue to rise in 2017.
Read more…
Do Consumers Remember You?
Building, Maintaining & Leveraging
Memory Structures
The human brain is complex. So, too, are memories which utilize all of your senses to link and retain information: how things look, sound, feel, taste and smell are all part of it.Read more…
Grow Your Brand Using “Counter-Intuitive” Science
If you read between the lines of Kantar Worldpanel’s most recent Brand Footprint report, which tracks the “150 most chosen consumer brands,” you can connect the dots on some new ways to grow your brand you may not have considered before.
Read more…
Mass Marketing Is Your Best “Targeted” Approach
Brands can market to their consumers in two major ways: TARGETED MARKETING, which is selling to a specific segment of buyers, and MASS MARKETING, which is selling to all buyers. So which of the two ways is most effective? Read more…
Are You “Myth-Ing” Things In Your Marketing?
Anyone who has worked in marketing for even a few weeks knows the following 3 “written in stone” dictums:Read more…
To Grow Your Brand, Think Reach & Frequency Not “Engagement”
It’s surprising how much focus too many marketers still place on the nebulous metric of “engagement.” Yes, social media engagement is an important measure of consumer response. It’s an indicator that your brand is making some sort of connection with people. Read more…
