As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.
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In 2015, television remains the most results-successful advertising medium, according to new research conducted by marketing-analytics company MarketShare (Download full report). From 2009 to 2014, TV beat digital and offline channels in driving sales and new business for major advertisers.
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In 1988, the longest running #1 single on the Billboard music charts was “Roll With It” by Steve Winwood, which topped the charts for 4 weeks.
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More and more, consumers are Googling food brands they hear about and shopping online.
Here are 10 very vital statistics having to do with marketing food & beverages to increasingly health-conscious buyers in the digital age.
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There are 80 million Millennials—24.5% of the US population. They are the largest adult generation, ever and are projected to account for 30% of retail sales by 2020—surpassing Baby Boomers!
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Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
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As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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In food marketing it’s expected that customer segmentation and profiling is part of the marketing strategy and planning process. Often times, this can be overly complex, and, in typical marketing fashion…not very practical or actionable.
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