Last week was the Shopper Marketing Expo, put on by the Path to Purchase Institute in Chicago, IL. The best of the best in shopper marketing were there sharing valuable information. I attended four sessions and found some common themes running throughout:
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The short answer to this question…No..and Yes.
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I have a tendency to do my food shopping on the fly, tucking it into the empty spots in my schedule, often when something on my list has become a critical need. I am going in for items that I buy regularly, know where they are, know what they look like, and have calculated how long it will take me to conquer my list. I enjoy the activity of hunting down and gathering the items on my list, much like a scavenger hunt. My challenge is when I find myself in front of a display shelf, looking for “my product”. It can almost feel like a personal offense when I cannot find something that I have purchased regularly.
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How much time does it take to engage an audience? A rodeo bull rider gets it done in 8 seconds: 1,200 horsepower nitro-burning fuel dragsters do it in under 5.
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Combining street food convenience and restaurant quality, mobile kitchens are bringing good, cheap food to a pavement near you. And while some industry observers had begun to dismiss food trucks, declaring them promotional ploys or training wheels for brick-and-mortar – they are far from reaching their peak. Food trucks are like a test kitchen on wheels. From tacos, to falafels, to waffles – food trucks are known for their creative ingredients and newly fabricated cuts of meat, and artisan beverages.
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Too often brands are busy promoting themselves rather than becoming a trusted resource and/or partner. Brands need to earn the right to tell consumers how great they are. I ran across two sites and a blog recently that are doing a great job of becoming a partner/resource.
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Over the past few years we have seen the implementation or QR codes increase. We have seen this on the shelves in stores, on product packaging, print ads, posters and business cards. They are being used everywhere.
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Fact: The majority of people prefer to watch instead of read.
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