Marketing research firm, MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers. For those of us in the ad biz who are lustily embracing every new social/digital media that flies down the WorldWide InterWeb SuperHighway @ us, its insights are surprising. Stunning, even.
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Email—it’s simply one of the most effective digital marketing tactics today, and with good reason. Despite the insurgence of social media as a form of communication, email still rules! Here’s why:
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Back in the Sixties when Beatlemania was at its peak, John, Paul, George and Ringo were the best-known names in music, greeted by hordes of screaming fans everywhere they went, including The Ed Sullivan Show. As the Fab Four took the stage to swing into ‘She Loves You,’ scores of sobbing, emotionally-smitten teenage girls watched enraptured, tears streaming down their faces.
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Couponing remains one of the most effective ways to drive trial and create loyalty among consumers. However, finding the best vehicle to reach a consumer can be a challenge.
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In our first influencer marketing blog we introduced you to the fundamentals, now it’s time to step up your game.
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It happened with the explosion of social media… new marketing trends & tactics come in hot and a wave of “experts” pop out of the woodwork. As we head into 2016, we’ll see it continue with the rise of influencer marketing.
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As everyone knows, millennials not only grew up online, they did it with cell phones tucked into their back pockets. And now that the two have merged to become the mobile world, it’s only natural that millennials are leading the way in all things mobile, including mobile purchases. And their purchasing power is growing.
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You may have heard that programmatic advertising is revolutionizing the media landscape, or that it’s changing the face of online ad buying…but what is it? Is this just another shiny new toy?
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