There are 80 million Millennials—24.5% of the US population. They are the largest adult generation, ever and are projected to account for 30% of retail sales by 2020—surpassing Baby Boomers!
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Nudge-Nudge, Wink-Wink
In case you didn’t know it, March is International Mirth Month. And in honor of this momentous occasion, we’re focusing on ad concepts and headlines based on familiar phrases, puns and clichés. After all, some of the most memorable campaigns ever created were simply new spins on old one-liners.
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As discussed in last week’s post Who’s Who With Your Brand, all consumers fall into one of three basic profiles: Devoteds, Temperates or Dabblers.
You may not believe that a cheese manufacturer has the same consumer profiles as a pork processor, but read on and you will see that they do.
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In food marketing it’s expected that customer segmentation and profiling is part of the marketing strategy and planning process. Often times, this can be overly complex, and, in typical marketing fashion…not very practical or actionable.
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We’ve all heard the Six-Second Billboard Rule: how any information the viewer can’t absorb in six seconds is wasted.
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I recently read an article in Path to Purchase which called attention to Triad’s Pinterest Board, Ads: Then & Now.
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I read The Tipping Point by Malcolm Gladwell before I was familiar with viral marketing or social networking sites like Facebook, MySpace, Twitter, etc.
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