Imagine walking into an event where a brand feels more like an experience than an ad. Music is playing, people are gathered around, and there is something new to try. You pick up a sample, feel the product in your hands, and take a picture of the setup because it looks too good not to share. For a few minutes, you are not just scrolling past a brand. You are inside it.
Once upon a time, email was the undisputed heavyweight of online communication. People of every age, from all walks of life had the iconic “you’ve got mail” alert drilled into their subconscious. But for Gen Z, online communication looks very different. It happens in group chats, DMs, and short-form content feeds that move at lightning speed.
While influencer marketing is widespread in the CPG space, big creators can be costly and out of reach for some brands. In many cases, you are paying for impressions that fall outside your actual distribution footprint or in areas where you have lesser distribution. If we want to get precise, we could say areas where you have less than 70% ACV. As a result, more brands are turning to micro-influencers, who typically have between 10k and 100k followers and offer strong engagement at a more reasonable cost. With the right approach, they can deliver great results without putting pressure on the budget.
In today’s digital landscape, a single TikTok can send a food product flying off the grocery store shelves overnight. Forget flashy billboards or big budget commercials, now a casual, unfiltered video holds the power to change your whole brand.
As marketers, we all know how important impressions are. How many people saw your ad, social post, or campaign? It’s a number that’s easy to track and even easier to obsess over.
As more social platforms migrate to a pay-to-play strategy for reach and impressions, marketers have to be careful about interrogating the quality of those impressions. Simply appearing in the feeds of X amount of people isn’t enough to declare a brand victory. You need to drill down further to find out how consumers feel about the content and the brand.
For years, Google was the go-to method for finding answers to life’s most difficult and ridiculous questions.
Then TikTok happened.
You walk into the grocery store to buy eggs. You leave with chips, gum, a new flavor of seltzer, and a $7 chocolate bar you didn’t know you needed. Sound familiar?
That’s impulse buying in action, and it happens every single day. In today’s fast-paced world of ever-changing trends, food products have only seconds to catch a shopper’s attention. That’s where shelf appeal becomes your silent salesperson. Let’s break down how to stop consumers in their tracks and turn browsers into buyers.
In today’s fast-paced, moving world of viral trends, social media dominance, and constantly shifting consumer behaviors, Gen Z is reshaping the way food brands market their products. Long gone are the days of billboard ads and polished commercials being enough. For this generation, authenticity, transparency, and creativity rule the table. In this article, we’ll explore how Gen Z is not only influencing but transforming food marketing and what brands need to do to keep up.
